Along with his latest power move, 50 Cent continues to diversify his entrepreneurial portfolio. The rapper and TV executive has inked a multi-year cope with NBA franchise the Sacramento Kings. His wine and spirits company Sire Spirits LLC will serve because the teams official champagne partner, the NBA team announced. Within the agreement, two brands under Sire the umbrella, Le Chemin du Roiand Branson Cognac, will undoubtedly be served courtside at Kings home games. The spirits brand will undoubtedly be offered by the teams club lounge, Rush, that is being rechristened as Rush by Spirits in light of the partnership.
The newly dubbed Rush by Spirits will showcase 500 bottles of Le Chemin du Roion its champagne wall. Within the deal, the Kings may also work in tandem with Fifs G-Unity Foundation to supply scholarships to local youth through the entire 2022-2023 NBA season, a move that proved the franchises commitment to helping enrich its surrounding communities.
I did so this deal after ending up in Vivek Ranadiv and learning how he and the complete Kings organization genuinely shares my philosophy of promoting conscious capitalism, 50 shared in a statement. I quite definitely anticipate meeting the Kings fans and expanding the reach of my G-Unity Foundation and spirits brands around the town of Sacramento.
Vivek Ranadiv, owner and chairman of the Sacramento Kings, also spoke on teaming up with Fif. We have been thrilled to partner with Curtis and bring Sire Spirits to Golden 1 Center for the fans and guests to take pleasure from, he said. This partnership continues the Kings commitment to supporting diverse entrepreneurs and aligns our shared passion for providing youth with the various tools and opportunities they have to succeed. I’m excited to interact to aid the Sacramento community.
50 Cent founded Sire Spirits in 2014.