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Abortion leads as top issue in campaign ads for last fourteen days

By Alexandra Marquez

The debate over abortion rights dominated campaign ads in the initial 1 / 2 of September, to arrive because the top-most mentioned issue from September 1 through September 15, in accordance with an NBC News analysis.

The analysis examined 448 unique Senate, House and gubernatorial ads tracked by AdImpact, an ad tracking firm. Abortion was mentioned in 90 of these ads, or two percent, in accordance with AdImpact.

Democrats overwhelmingly ran more ads about abortion than Republicans. Many Democratic ads accused their opponents to be “too extreme” on abortion, like this ad against Republican Jennifer Ruth-Green run by the DCCC in Indiana, this ad run by Rep. Chris Pappas, D-N.H., against his opponent Karoline Leavitt and this ad run by Kristen Engel, a Democrat running in Arizona’s 6th District, against her Republican opponent.

One Republican who did run an ad attacking his opponent on abortion was Sen. Marco Rubio, R-Fla. His ad attacked his opponent for Senate, Rep. Val Demings, D-Fla., saying, “She … supports taxpayer funded abortion before moment of birth.” (Politifact found this statement to be “mostly false.”)

The next most oft-mentioned topic is inflation, which led NBC News’ previous ad analyses for fourth months straight. It had been mentioned in 71 ads from September 1 through September 15.

Many inflation ads were run by challengers, accusing their opponents of earning prices rise during power.

For instance, Republican Mark Ronchetti accused sitting Gov. Michelle Lujan-Grisham of “making [inflation] worse” in this ad.

And, in Iowa’s First District, Democrat Christina Bohannan ran an ad telling voters, “Prices continue up and [GOP Rep. Mariannette Miller-Meeks] wont do anything about any of it.”

The 3rd most-ofted mention issue in ads within the last fourteen days was crime, accompanied by guns and China.

Alexandra Marquez

Alexandra Marquez is really a researcher for the NBC News political unit.

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