In brief: Activision Blizzard released its quarterly financial report the other day, which paints an image of a bleak future for the platform hierarchy. The troubled company’s revenue fell year on year because of plummeting PC and console sales, and today mobile games constitute half its income.
Nowadays, Activision Blizzard should be called Activision Blizzard King. In the event that you haven’t heard about King, you would be forgiven. It is the maker of Candy Crush, Farm Heroes, Bubble Witch, and little else. But it is also a money printer. King made $685 million for Activision Blizzard last quarter, once the two namesakes only made $600 and $296 million, respectively.
Activision made probably the most in the console market, with $360 million. It generated $100 million from the PC and $135 million from mobile sales, an excellent part of which would’ve result from the evergreen Call of Duty Mobile. It appears to be doing much better than 2021’s CoD Vanguard, that is a sad situation.
Blizzard launched the unpopular but profitable Diablo Immortal in the beginning of June, which includes grossed over $100 million. It were able to rake in another $229 million from PC titles like Wow and Overwatch, but just a paltry $19 million on consoles.
In the event that you total those numbers, you obtain the mobile revenue creating a slim most Activision Blizzard’s revenue last quarter –50.5%, or $831 million. Year-over-year console and PC revenue almost halved, dropping to $376 (23%) and $332 million (20%), respectively. Other resources of income, primarily live events and esports broadcasts, comprised about six percent of the business’s revenue ($100 million).
Obviously, the publisher is prioritizing mobile games, but console and PC games can make a comeback in the business’s important thing later this season. It has three colossal money makers sitting on the sidelines: Overwatch 2, CoD Modern Warfare 2, and the Dragonflight expansion for Wow.
There is no need to be worried about the immediate future of Activision Blizzard’s games designed for the original gaming mediums, particularly as Microsoft’s acquisition of the business moves forward. But since it continues to target its investments on the mobile sector, the probability of it developing new and ambitious PC and console franchises slowly fades away.