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Alexa to supply branded answers to your pressing questions

See, the thing is that folks simply aren’t buying enough. To rectify this matter, Amazon announced on Thursday that it’s introducing a new Alexa feature, dubbed “Customers Ask Alexa,” wherein “expert brands” provide answers to customer questions like How do i remove pet hair from my carpet? that also just so eventually prominently feature that brand’s particular product.

Per the business, brands will need to first register with the Amazon Brand Registry to get usage of the sellers hub where they are able to view and answer questions that customers ask their networked Alexa devices. Both questions and answers reportedly go through the business’s content moderation team prior to the most relevant email address details are pushed live.

This program launches on limited release this October before expanding out to all or any eligible US brands by 2023. Alexa users will dsicover the responses come in late 2022 in the Amazon search bar and on Echo devices by the center of next year.

While this is not the creepiest usage of Alexa we’ve seen from the business in Q3 2022 that honor would go to the ghouls who think making use of your Nan’s vocal imprints as an auditory marionette may be beneficial but it has become the concerning. Amazon has made no secret of its goal to surveil (and subsequently benefit from) every part of our public and private lives that it could worm itself access into whether that’s knowing our shopping habits, viewing habits, diet plan, obviously our cleaning habits, and potentially soon, our healthcare habits. And when this announcement holds any portent for future years, getting reliable answers to even basic questions will get yourself a lot harder for anybody navigating Amazon’s sprawling online ecosphere.

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