The contactless payment system gets its biggest expansion yet.
By Andrew Paul | Published Aug 11, 2022 2: 38 PM
PORTLAND, MAINE – JUNE 1, 2014: Whole GROCERY STORE exterior and to remain an obvious day. Whole Foods can be an American foods supermarket chain focusing on pure, organic foods. Deposit Photos
After rolling out its palm scanning payment system in a select few Whole Foods locations this past year, Amazon is dramatically expanding the biometric devices testing region. Earlier this week, the Big Tech giant announced its Amazon One commerce tech will soon get to another 65 Whole Foods stores across California, like the cities of LA, Santa Monica, Malibu, and Santa Cruz, along with other locales within the SAN FRANCISCO BAY AREA Bay and Orange County areas.
Amazon purchased the high-end, health-centered supermarket chain back 2017 for $13.7 billion, first installed the biometric scanners inside a few Amazon Go stores in 2020, and subsequently expanded right into a select few Whole Food outlets the next year. Since that time, the business has continued its longstanding, aggressive consumer data harvesting tactics via products like its type of Alexa-enabled devices, along with the recent absorption of companies such as for example iRobot.
A lot of us already utilize biometric data readers inside our daily livesApples Face ID and fingerprint scanners, for examplebut unlike Amazon One, the non-public info collected by these systems usually remains on a consumers device rather than being distributed to companies and third-party data brokers. Although Amazon claims any handprints scanned entirely Foods by its One devices are encrypted before uploading to cloud servers, consumers have ample cause to be cautious with other unspoken tactics. In the end, this is actually the company that routinely sells biometric facial recognition data to police, and shares homes and businesses Ring security camera feeds with local police. Just last month, news also broke that Amazon gave Ring doorbell footage to police without owners consent at the very least 11 times this season alone.
Its probably consumers will soon start to see the Amazon One readers installed in lots of more Whole Foods locations over the nation. Whether they utilize it is entirely around them, but so long as they’re other payment methods available, its probably safer to adhere to those next time you will need your kombucha fix.