Winning means adapting, in accordance with Iman Abuzeid, CEO and co-founder of Incredible Health, a platform that aims to greatly help nurses and employers find a very good easily fit into 20 days max. Their platform strives to market retention, top quality care, and efficiency. Along with recruiting, Incredible Health offers a bunch of free perks with their users including career counseling, salary estimators, and continuing education, that is essential to work with nurses over the nation.
2 yrs ago, Incredible Health was in 200 hospitals. Today, they’ve tripled their reach, and so are employed by 600 hospitals in 25 states, with a reliable enrollment rate of 10,000 nurses weekly. Plus, the business just closed an $80 million Series B funding round Abuzeid says this growth was permitted, partly, by social media marketing:
“A couple of investors that joined this series B were Charlie and Dixie D’amelio, they will have two of the largest TikTok followings on the planet. We have been investing heavily inside our social presence among healthcare workers because frankly, that is where to engage using them. Specifically, Millennial nurses and Gen Z nurses have become active on social media marketing. So, having a solid social presence has been essential to your growth,” says Abuzeid.
Her advice for other female founders? “By the end of your day you just need to be very assertive about your vision and mission, and just really concentrate on winning,” says Abuzeid. “Nobody can teach me who I’m. It is possible to describe elements of me, but who I am–and what I need–is something I must learn myself.”