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Apple Brompton Road celebrates creativity with vibrant design and events featuring local artists

The brand new London store offers advancements in sustainable design, community events and resources, and a team greater than 200 prepared to provide excellent service for customers


Apple today previewed Apple Brompton Road, its newest store in London, situated in the citys bustling Knightsbridge neighborhood. A stones throw from Hyde Park, Apple Brompton Road features design inspiration drawn from local flora, plus a new slate of community events and seminars to greatly help customers learn, create, and obtain probably the most out of these Apple products.

We have been thrilled to open Apple Brompton Road in London, a city teeming with energy, history, and cultural diversity, said Deirdre OBrien, Apples senior vice president of Retail + People. The stores concentrate on creativity gives our incredible associates an ideal space to talk about their passion and expertise with Londoners and visitors from all over the world.

Special Sessions

The store opening begins with the global launch of United Visions, an augmented reality experience honoring the creative works of pioneering London poet and painter William Blake. Designed for Getty Museum and taken to life through Apple technology, the purpose-built app showcases the options of creativity by reimagining the seminal artists work. Artists and creative technologists Tin Nguyen and Ed Cutting (Tin&Ed) used Apples M1 Ultra chip in the development of the knowledge, which includes a poetic soundtrack by Grammy Award-winning record producer Just Blaze. United Visions can be looked at by customers in-store and by anyone all over the world by downloading the United Visions app.

Opening weekend festivities includes a panel discussion on the creation of United Visions with Nguyen, Cutting, and Just Blaze, in addition to a special performance and Spatial Audio listening session by London artist Nina Nesbitt. Apple Fitness+ trainers Cory Wharton-Malcolm, Jamie-Ray Hartshorne, Kim Ngo, and Jonelle Lewis will join Jay Blahnik, Apples vice president of Fitness Technologies, for an in-store Q&A accompanied by a 3-kilometer walk and 5-kilometer run in Hyde Park. The talented Apple Creative Pros may also host live illustration sessions that take inspiration from the neighborhood blooms.

Following opening sessions, the store will host its ongoing Brompton Series, which occurs on the final Thursday of each month through October and features:

  • Inspirational and informative talks by thought leaders in the wellness space, including Michael James Wong, Cat Meffan, Lloyd Kempson, and Harry Jameson.
  • Music workshops regarding the Apple Musics Up Next series wearing down songs by emerging London artists using Spatial Audio; artists include Kali Claire, Olivia Dean, and Rachel Chinouriri.

The Store and Team

Upon entering Apple Brompton Road, visitors will undoubtedly be greeted by 12 towering Sicilian ficus trees that line the 7-meter floor-to-ceiling windows and entryway. The seating at the bottom of every planter acts as a social gathering space for visitors, blurring the boundaries between outside and inside, and bringing nature straight into the store. Visitors come through the central arcade, which mirrors the dimensions of the initial Brompton Arcade built on a single precise location in 1903. The stores Forum where free Today at Apple sessions provide daily creative inspiration and practical skills includes a first for Apple in the united kingdom: a mirrored ceiling that provides depth-enhancing reflections.

Visitors are invited to explore the encompassing display tables and avenues featuring the all-new lineup of iPhone, Mac, iPad, AirPods, Apple Watch, and Apple TV, and also accessories like HomePod mini and AirTag. The 200-person store team helps customers find out about Apple products, and will be offering suggestions about monthly financing options and the Apple Trade In program. Collectively speaking a lot more than 45 languages, the team is preparing to welcome customers from all over the world. And in another first for the united kingdom, a separate Apple Pickup area helps it be a lot more convenient for customers to get products ordered online.


Apple Brompton Roads terrazzo flooring is made up of a plant-based bio polymers, the initial of its kind in Apples worldwide retail fleet. The vast space which includes a unique curved timber ceiling offers ample seating where customers can relax and find out new guidelines to get the very best from their devices. Like all Apple facilities, Apple Brompton Road is powered by 100 percent renewable energy.

Apple in the united kingdom

For pretty much 40 years, Apple has been operating in the united kingdom, where it has a lot more than 6,000 associates. In the united states, Apple supports over 450,000 jobs through the thriving iOS app economy, use suppliers, and direct employment. Apple Brompton Road opens Thursday, July 28, at 4 p.m. BST in London. Customers should download interactive custom wallpapers, pay attention to a curated Apple Music Brompton Road Playlist, and join upcoming Today at Apple sessions.

About Apple Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the planet in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apples five software platforms iOS, iPadOS, macOS, watchOS, and tvOS provide seamless experiences across all Apple devices and empower people who have breakthrough services like the App Store, Apple Music, Apple Pay, and iCloud. Apples a lot more than 100,000 employees focus on making the very best products on the planet, also to leaving the planet much better than we found it.



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