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Apple’s App Store homepage will soon feature ads

Apple has famously bragged that it’ll never invade your privacy to serve ads, nonetheless it does have an ad business on its App Store and elsewhere. The business is currently expanding that business with the addition of a fresh ad slot to its “Today” homepage tab and on individual app pages, 9to5Mac reported. Those are together with the ads already on the App Store’s main “Search” tab and in the Serp’s.

“Apple Search Ads provides opportunities for developers of most sizes to cultivate their business,” Apple wrote. “Like our other advertising offerings, these new ad placements are designed upon exactly the same foundationthey is only going to contain content from apps approved App Store product pages, and can adhere to exactly the same rigorous privacy standards.”

The Today tab may be the very first thing that loads in the App Store and includes a curated and personalized collection of apps to browse (it found its way to 2017 with a substantial App Store redesign). Another new space is in the “YOU COULD ALSO Like” portion of an app’s product page. The brand new ads will let developers promote apps alongside Apple’s own content and so are clearly marked as ads.

The brand new slots will abide by Apple’s policies on privacy and transparency, by not offering personalized ads to users under 18, never using sensitive data and avoiding hyper-targeting, Apple said. The business didn’t say once the new ad slots can look, but Apple plans to start out testing them “soon.”

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