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AppLovin proposes to mix with Unity for approximately $17B

AppLovin logo

AppLovin logo

Image Credit: AppLovin

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AppLovin, the mobile monetization platform, today announced it has submitted a non-binding proposal to Unity. Offering to mix with Unity, its more of a proposed acquisition for what would total about $17 billion.

The proposal is for an all-stock deal valuing Unitys stock at $58.85 per share, an 18% premium to Unitys Monday closing price. Current Unity shareholders would receive 55% of the shares of the post-marriage company, which may equal 49% of the voting rights.

Theres one stipulation. Unity would need to terminate its planned acquisition of Ironsource, among AppLovins competitors. The business designed to use Ironsources tools to provide its creators more options to monetize their creation.

AppLovin has acquired lots of companies within the last couple of years. It acquired mobile ad firm MoPub from Twitter this past year for $1.05 billion and mobile game developer Machine Zone in 2020. Adam Foroughi, AppLovin CEO, said in a statement, During the last decade we’ve built and operated a respected and innovative company in mobile app marketing and monetization solutions . With the scale that originates from unifying our leading solutions and innovation that might be achieved with the mix of our teams, we expect that game developers will be the biggest beneficiaries because they continue steadily to lead the mobile gaming sector to its next chapter of growth.

Unity have not yet taken care of immediately the proposal.

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