Content creator and producer Asacha Media Group (AMG) said on Tuesday that it has acquired Paris-based production firm SRAB Films, which produced Ladj Lys Les Misrables that Amazon Studios acquired after its world premiere at the Cannes Film Festival in 2019.
This acquisition will accelerate Asachas development being an independent European production studio focused on scripted content, said the customer, a multinational producer headquartered in Paris. Financial terms werent disclosed.
SRAB Films was founded in 2015 by Toufik Ayadi and Christophe Barral. The studio also produced Kery James and Lela Sys Street Flow (Banlieusards) for Netflix. SRAB could have Saint Omer, Alice Diops first fiction feature film, in the Venice Film Festival competition.
The acquisition of SRAB fits AMGs technique to produce premium and innovative content focused on
streamers, TV broadcasters and concert halls throughout Europe and the U.K., while promoting a fresh
generation of talents, the firms said. The offer is in keeping with Asachas entrepreneurial and partnership approach, as Toufik Ayadi and Christophe Barral simultaneously become shareholders of AMG.
They added: SRAB will take advantage of the AMGs creative network and its own collaborative method of build on the studios capability to bring the industrys best talents together to focus on projects for French along with other European broadcasters. European co-productions between SRAB along with other AMG production
companies already are in the offing.
Asacha owns seven production firms in Europe, including France and the U.K. Included in this are Kabo Family (Mixte) and Red Planet Pictures (Death in Paradise). The groups consolidated revenue now amounts to a lot more than 230 million ($231 million), Asacha said.
We have been thrilled to welcome SRAB within Asacha, said Gaspard de Chavagnac and Marina Williams, Asachas co-CEOs. This acquisition enables Asacha to bolster our talent pool by accessing a fresh generation of top cinema talents. Christophe, Toufik and the Asacha team share a standard vision of ultra-creative and premium films and series. We anticipate supporting SRAB with the production of future films destined for theaters and series for streaming platforms.
Added Barral and Ayadi: We have been very pleased with the trust Asacha grants us with this particular investment inside our mission to create new talents at the forefront of our industry. Joining Asacha can help us achieve many great challenges while staying true to your beliefs and core values.