free counter
Entertainment

Athleta Debuts Limited-Edition Simone Biles Back-to-School Collection

New collection underscores the energy of Athletas Girls business, which includes nearly doubled its sales since 2019


WEBWIRE

Athletatoday launched its limited-edition Athleta Girl back-to-school collection designed together with Simone Biles. The line features 15 items made to help girls ages 6-12 feel inspired and confident wherever the brand new school year takes them.

The new back-to-school collection marks another major milestone in Athletas landmark partnership with Biles, that was announced in 2021 with a shared mission of inspiring another generation of girls. Biles new signature collection features a variety of versatile activewear styles with original branded trims, matte and soft sheen finishes and on-garment affirmations like Use Your Voice, Courage can be your Superpower and Because I COULD.

Within the multi-platform launch, Biles will share a video message with back-to-school confidence-building tips exclusively with members of AthletaWell, Athletas immersive well-being platform made to create a community of empowered women.

Building on the success of its Spring 2022 Roblox activation, Athleta Girl is expanding its partnership with SuperAwesome to create the Athleta Girl x Simone Biles back-to-school experience alive through Livetopia, a high 10 game on Roblox. The interactive and immersive game integration includes a Simone Biles avatar, branded in-game billboard signage, a storefront featuring clothing products from the Athleta Girl x Simone Biles collection, a special obstacle course with 27 variations of play and a pep rally led by Simone at the Livetopia school.

Within our long-term growth strategy, were buying new access points to attain clients and expand our community of empowered women and girls, said Lindsay Ferstandig, head of technique for Athleta. Athleta Girl has clear points of differentiation from our competition, offering our customers a one-of-a-kind product assortment thats thoughtfully made to not merely empower girls active lifestyles, but additionally support them through life milestones like puberty and adolescence.

Athleta is among the only performance lifestyle brands to determine a high profile partnership specifically in girls category, underscoring its commitment to the initial product category and brand differentiation.

Since its launch in 2016, Athleta Girl has turned into a powerful growth driver and key contributor to Athletas long-term growth strategy. Since 2019, the brands Girls business has nearly doubled its sales and achieved 125% customer growth. Athleta Girl product also ranks on the list of top entry points for new customer acquisition for the brand and serves as a high-value driver for existing customers. Typically, customers who shop the brands Athleta Girl assortment spend 2 times more with the brand annually.

Our Athleta Girl assortment is really a powerful growth driver for the brand, and our unique Girls assortment is strategically made to seamlessly transition with girls because they reach their teen years, said Ferstandig. In the event that you walk into among our stores today, about 40% of the merchandise youll see inside our Girls category includes a corresponding style inside our Womens collection, allowing Athleta Girls to keep to look their tried-and-true favorites because they transition out of Girls sizing.

Athleta Girl x Simone Biles product collaborations have built on the brands category momentum. Biles first co-created product, a limited-edition In Your Element Hoodie, debuted last fall because the most-viewed item on Athleta.com within hours of its release. Her first signature collection also resonated with the brands Athleta Girl customer base, with the 12-style assortment averaging 4.8-star ratings on Athleta.com.

The brand new Athleta Girl x Simone Biles collection comes in stores and online now. To find out more, visit Athleta.com.

About Simone Biles:

Simone Biles is among the greatest female athletes of all-time. The initial woman to fully capture five All-Around World Championship titles, Biles may be the most decorated gymnast in World Championships history female or male with 25 medals overall (19 gold) and is really a seven-time Olympic medalist (4 gold). A three-time Laureus World Sportswoman of the entire year, she’s earned the rare distinction of experiencing four skills named in her honor The Biles across beam, floor (two) and vault disciplines. Biles extraordinary accomplishments have obtained widespread recognition including TIME 100 Most Influential, Forbes 30 Under 30, Ebony Power 100, People Women Changing the planet, USA Today 100 Women of the Century, and two-time Associated Press Female Athlete of the entire year amongst others. Her autobiography – Courage to Soar – was a fresh York Times bestseller and progressed into an award-winning tv special on Lifetime and her documentary series Simone vs Herself that streamed on Facebook Watch is nominated for a Sports Emmy Award. Biles utilizes her platform to greatly help advocate for mental health insurance and support initiatives offering education and assistance for children and adults connected with adoption and foster care.

About Athleta:

An avowed B Corporation, Athleta is really a performance lifestyle brand with a mission of empowering a residential area of active women and girls. Athletas versatile premium performance lifestyle apparel was created by women for women with inclusivity at its core. Founded in 1998, Athleta integrates performance and technical features across its collection to aid women across their entire lifestyle from yoga and training to visit and sleep. In 2016, the business launched Athleta Girl mirroring its signature performance in styles for another generation. Located in SAN FRANCISCO BAY AREA, CA and a Gap Inc. brand (NYSE: GPS), Athleta apparel can be acquired at its a lot more than 220 shops across the USA and Canada, through its catalog, and at Athleta.com.

( NEWS RELEASE Image: https://photos.webwire.com/prmedia/8/292227/292227-1.png )


WebWireID292227


This news content was configured by WebWire editorial staff. Linking is permitted.

News Release Distribution and NEWS RELEASE Distribution Services Supplied by WebWire.

Read More

Related Articles

Leave a Reply

Your email address will not be published.

Back to top button

Adblock Detected

Please consider supporting us by disabling your ad blocker