Conversational commerce platform Attentive has launched a fresh text-to-buy solution constructed with Shopifys Shop Pay payments tool. Customers is now able to buy directly when within an SMS conversation with a brandname.
What it can. Attentives text-to-buy solution connects customers with Shopifys Shop Pay checkout flow if they come in a text conversation with a brandname and desire to create a purchase.
This streamlines the procedure for brands SMS promotions, eliminating calls to action in the written text that require the client to jump to an internet site or app to go ahead in the buying process.
Use cases. Brands have the ability to utilize the text-to-buy solution for multiple use cases.
For example, they are able to use texts to remind current customers to repurchase stuff like cosmetics or groceries, when these things are running low. Customers then could make those purchases seamlessly in the written text.
Brands may also inform customers about limited-edition drops or services with limited inventory. Additionally, they are able to send relevant texts about purchasing products predicated on a customers individual characteristics or purchase history.
Why we care. To make a purchase, customers require convenience (as few steps as you possibly can) and confidence in the payment method.
Shopify continues to expand its e-commerce reach across digital channels, including on social media marketing and also OTT. This wider exposure helps it be a reliable partner for text purchases.
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CONCERNING THE Author
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He’s got interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama because the country’s first federal CIO. He could be especially thinking about how new technologies, including voice and blockchain, are disrupting the marketing world once we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. Along with his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood in addition has written for KIRKUS, and contributes fiction, criticism and poetry to many leading book blogs. He studied English at Fairfield University, and was created in Springfield, Massachusetts. He lives in NY.