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Automobili Lamborghini’s NFT journey continues

Countdown to the eight-month The Epic Road Trip program releasing new Lamborghini NFTs to get


SantAgata Bolognese WEBWIRE

After its two successful NFT projects up to now, Automobili Lamborghini, in collaboration with NFT PRO and INVNT.ATOM, has commenced a virtual journey that starts from the Moon, crosses Space and continues in iconic locations around the world.

In this new adventure, Lamborghini super sports cars would be the unmissable protagonists of places that the traveller can visit and find out, collecting new NFTs on a monthly basis for eight months until March 2023. The collection includes four NFTs released every month for 4 days consecutively and you will be open to purchase for 24 hours only. The fourth NFT will undoubtedly be available in a restricted edition of just 63 units. At the end of the campaign, only anyone who has acquired all of the monthly NFTs issued either the three regular NFTs or three regular in addition to the limited edition – will get a special NFT.

To reward loyalty through the campaign, other exclusive surprises will undoubtedly be communicated, including an electronic artwork by the Lamborghini Centro Stile produced for The Epic Road Trip campaign, for individuals who purchase two complete monthly collections. For people who have completed the initial four months acquisitions you will have the chance to take part in a particular tour of the SantAgata Bologneses Headquarters.

Since 1963, the entire year of its foundation, Automobili Lamborghini has always led from leading, demonstrating this using its super sports cars that continue being the protagonists in dreams of children and adults across the world. Entering the virtual world of modern collecting with NFTs may be the natural translation and evolution of this dream, said Christian Mastro, Marketing Director of Automobili Lamborghini. NFTs will be the new, unconventional and exclusive proposition, paving just how for a fresh type of expression for younger generations.

Lamborghini loyalists and cryptocurrency fans will undoubtedly be amazed by this next group of drops that culminate in an exceedingly special reveal next March, said Christian Ferri, CEO of NFT PRO, Lamborghinis launch partner and expert in engagement with consumers of Web3. We have been thrilled to keep our partnership with Lamborghini by offering this truly exclusive NFT collection.

The initial group of four NFTs will undoubtedly be released beginning with 8 August 2022 on the site nft.lamborghini.com.

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