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A&W Enlists Ryan Reynolds for National Root Beer Float Day Promotion

A&W Enlists Ryan Reynolds for National Root Beer Float Day Promotion

A&W Enlists Ryan Reynolds for National Root Beer Float Day Promotion( A&W Restaurants, Americas oldest QSR chain, is relying on star capacity to enhance their anticipated annual National Root Beer Float Day promotion.

This season, A&W recruited American sweetheart Ryan Reynolds for a campaign to improve awareness for the month-long giveaway. Just join the A&W Mug Club at until August 6 (National Root Beer Float Day) for a free of charge root beer float. No purchase necessary only a suggested donation to Disabled American Veterans.

That is our signature promotion, said Liz Bazner, Senior Director of Marketing at A&W. We think having Ryan Reynolds mounted on it this season will make it our biggest and best yet.

The campaign is really a first for Reynolds who as yet has only lent his creative abilities to personal projects and a full-time career in the media industry.

In all honesty we were sort of shocked when he decided to take action, added Bazner. It truly is true that you miss 100% of the shots you dont take.

I dont desire to appear to be an out-of-touch Hollywood egomaniac, said Ryan Reynolds, but my name commands lots of attention. Im just glad I possibly could help put a few of that attention where it certainly belongs on A&Ws phenomenal root beer floats and the amazing work of the Disabled American Veterans charity.

Follow Ryan Reynolds on Twitter to see more spots because they debut.

A&W New Ryan Reynolds Campaign Credits:


Whit Hiler Executive Creative Director

Randy Steward Associate Creative Director

Coleman Larkin Senior Copywriter

Sarah Vaughan Associate Art Director

Robert Baker Sr. Digital Engagement Manager

Jacob McDaniel Jr. Digital Designer

Danielle Havrilesko Senior Account Executive

Audrey Moeglin Account Coordinator


John Buckman Video Producer / Director

Ryan G. Reynolds Talent

George Nathan Noe Gaffer

Spencer Wadlington Swing

Callaway Stivers Sound


Liz Bazner A&W Restaurants, Sr Director of Marketing

Samantha Jackson A&W Restaurants, Brand Manager

Spencer Barrett A&W Restaurants, A&W Digital Manager

Hannah Sither A&W Restaurants, Content Marketing Specialist

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