This season, A&W recruited American sweetheart Ryan Reynolds for a campaign to improve awareness for the month-long giveaway. Just join the A&W Mug Club at RootBeerFloatDay.com until August 6 (National Root Beer Float Day) for a free of charge root beer float. No purchase necessary only a suggested donation to Disabled American Veterans.
That is our signature promotion, said Liz Bazner, Senior Director of Marketing at A&W. We think having Ryan Reynolds mounted on it this season will make it our biggest and best yet.
The campaign is really a first for Reynolds who as yet has only lent his creative abilities to personal projects and a full-time career in the media industry.
In all honesty we were sort of shocked when he decided to take action, added Bazner. It truly is true that you miss 100% of the shots you dont take.
I dont desire to appear to be an out-of-touch Hollywood egomaniac, said Ryan Reynolds, but my name commands lots of attention. Im just glad I possibly could help put a few of that attention where it certainly belongs on A&Ws phenomenal root beer floats and the amazing work of the Disabled American Veterans charity.
Follow Ryan Reynolds on Twitter to see more spots because they debut.
A&W New Ryan Reynolds Campaign Credits:
Whit Hiler Executive Creative Director
Randy Steward Associate Creative Director
Coleman Larkin Senior Copywriter
Sarah Vaughan Associate Art Director
Robert Baker Sr. Digital Engagement Manager
Jacob McDaniel Jr. Digital Designer
Danielle Havrilesko Senior Account Executive
Audrey Moeglin Account Coordinator
John Buckman Video Producer / Director
Ryan G. Reynolds Talent
George Nathan Noe Gaffer
Spencer Wadlington Swing
Callaway Stivers Sound
Liz Bazner A&W Restaurants, Sr Director of Marketing
Samantha Jackson A&W Restaurants, Brand Manager
Spencer Barrett A&W Restaurants, A&W Digital Manager
Hannah Sither A&W Restaurants, Content Marketing Specialist