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Big Ten Agrees to Historic Media Rights Contract Reportedly Worth at the very least $7B

Michael Hickey/Getty Images

The Big Ten will undoubtedly be raking in cash under its new media rights contracts with six different media outlets.

The conference announced Thursday it has decided to distribution agreements with CBS, Fox, NBC and NBCUniversal’s Peacock, in addition to returning partners Big Ten Network and FS1, that may begin July 1, 2023, and tell you the 2029-30 season.

Per Brett McMurphy of The Action Network, the deals will earn the Big Ten between $7 billion and $8 billion with escalators which could bring the full total value around $10 billion.

As negotiations between your Big Ten and networks were ongoing, John Ourand of Sports Business Journal reported the other day that ESPN pulled out of talks following the conference proposed a seven-year deal worth $380 million each year.

Per Sports Illustrated‘s Ross Dellenger, the offer to ESPN could have given the network around 13 football games per season (down from 27 on the existing deal) and the second- or third-best Big Ten game of the weekend in prime time.

Ross Dellenger @RossDellenger

ESPN rejected a chance to bid on the Big Tens No. 2 game – the 3: 30 p.m. kickoff package – that ultimately is likely to head to CBS, sources tell @SINow.

Remember that the league already has 3: 30 p.m. & primetime windows for SECs No. 1 & 2 games.

ESPN has broadcast Big Ten games without interruption since 1982. This year will mark the ultimate year of its cope with the conference.

In 2020, ESPN and the SEC announced a 10-year media rights deal from 2024 that’s worth around $300 million each year. ESPN will gain the rights to every SEC football game and men’s basketball game, and ABC will air a minumum of one football game every week.

CBS has broadcast rights to SEC games through the 2023 season.

The broadcast agreements come because the Big Ten is on the verge of expansion. USC and UCLA will join the conference as full-time members in 2024.

There’s been speculation that Notre Dame football could join the Big Ten, but Ourand noted Monday that the institution will most likely remain an unbiased since it continues to negotiate a fresh rights cope with NBC.

In accordance with Ourand, the Fighting Irish would “likely” add more Big Ten games with their schedule later on given the conference’s new rights cope with NBC and Peacock.

McMurphy added the Big Ten continues to be targeting Pac-12 programs Oregon, Washington, Stanford and Cal in its ongoing expansion efforts.

Terms of the brand new deals could have Big Ten football games on television practically all day every Saturday through the season. Fox has rights to games at noon ET, accompanied by CBS at 3: 30 p.m. and NBC in prime time.

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