Brad Pitt announced in British Vogue on Wednesday the launch of his gender-neutral skincare line, Le Domaine, joining the throngs of other big-name celebrities who’ve launched beauty lines within the last couple of years.
Le Domaine is manufactured using grapes grown on Chteau Beaucastel, a vineyard in France that Pitt owns and he also sells ros from.
Pitt acknowledged the celebrity-backed beauty industry is saturated, but he told Vogue he wouldnt have launched the line easily hadnt seen a genuine difference visually in my own skin, citing research conducted on the vineyards grapes by way of a University of Bordeaux oenology professor along with other experts that found collagen-boosting and anti-aging ingredients.
The line can be sustainable, Vogue said, using refillable bottles with covers created from wine casks.
Pitt and then-partner Angelina Jolie purchased controlling ownership of Chteau Miraval before splitting in 2016. In February, Pitt sued Jolie on the vineyard. The actor alleged both had agreed never to sell their shares minus the other ones permission, and that Jolie gave her shares to Yuri Shefler, a Russian oligarch who he claimed has since launched a hostile takeover of your wine business, in accordance with Vulture. Nouvel, Jolies former company, claimed in a cross-suit that Pitt tried to get control of the vineyard in retaliation for the couples divorce.
A large number of celebrities have recently lent their names to skincare and beauty lines. Harry Styles launched a gender-neutral beauty line in November called Pleasing. Haily Bieber launched Rhode Skin in June. Rihannas Fenty Beauty, Ariana Grandes R.E.M. Beauty and Selena Gomezs Rare Beauty have gone from celebrity-backed brands to cosmetic staples adored by influencers and makeup artists alike. Rihanna branched out to skincare in 2020, exactly the same year Pharrell started their own skincare company. Both Kim Kardashian and Kylie Jenner expanded from cosmetics brands into skincare in 2019 and June, respectively. Celebrity involvement in these beauty lines runs the gamut from lending a famous face to the brand to stars getting back in the laboratory, testing ingredients and having a hands-on approach.
Cult-favorite skincare brand Caudalies products may also be made out of or inspired by grapes grown on its founders parent vineyard, the Chteau Smith Haut Lafitte in Bordeaux.