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Business-to-Small-Business Leaders to Talk Growth in the brand new Normal at 2022 Best2SMB Conference in Chicago, October 11-13

Business-to-Small-Business Leaders to Talk “Growth in the New Normal” at 2022 Best2SMB Conference in Chicago, October 11-13

Chicago, IL, September 19, 2022 –(–The B2SMB Institute, the initial professional organization centered on advancing excellence in the $500Bil+ business-to-small-business (B2SMB) ecosystem, today announced the agenda and featured speakers for the 2022 B2SMB Institute Best2SMB Conference & Awards. The fifth-annual gathering of B2SMB leadership executives occurs October 11-13 at VenueSix10 in Chicago.

This years Best2SMB Conference tackles the big question of how exactly we grow in your small business marketplace that is still quite challenging, said Dave Walker, CEO and Cofounder, B2SMB Institute. If 2020 was per year of crisis-response and 2021 per year of recovery, we now have moved past a go back to normal. New market conditions require new strategies located in a fresh normal, and our B2SMB leaders have big ideas on facing the near future now.

A rich networking environment at the global Conference attracts executive-level attendees from a few of the biggest names in B2SMB services and products, alongside new players, best resources, SMB influencers and segment investors.

Day 1

The conference program on Day 1 features Ted-Talk-like keynotes, engaging panel discussions, and networking workshops. Featured speakers up to now include:

Chris O’Neill, Chief Strategy Officer, Xero

Craig Cohen, Chief Revenue Officer, WooCommerce/Automattic

Mark Tina, VP Business Sales, Verizon Business

Bob Marshall, Business Growth & Strategy Executive – SMB, Wells Fargo

Sam Levy, SVP Sales, Oracle Netsuite

Nikki Newsome, Chief Culture Officer, Facebook

Kate Winkler, CEO, Ruby

Tim Metzner, Co-Founder, Coterie

Kelly OConnel, SVP Product, ActiveCampaign

Natalie Franke, Chief Evangelist, Honeybook

John Busby, CMO, Centerfield

Gib Olander, EVP – Product, Vendasta

Day 2

The next day of the Best2SMB Conference will concentrate on partnerships between B2SMB brands – for co-marketing and for co-development -in the highly fragmented B2SMB market. A Partnership Playbook session will undoubtedly be provided by leaders from Indeed,, Ruby, UpCity, Oracle Netsuite & Verizon Business. A workshop will engage the audience in a Pitch for Partnership competition from ten B2SMB enterprises thinking about dealing with others to better win and grow customers.

Day 3

Our third day, hosted by ActiveCampaign at their Chicago headquarters, includes 50+ B2SMB enterprise leaders with leaders from the tiny Business advocacy, lobbying and influence sectors. Said Dave Walker, As much new partnerships operating of SMBs were launched within the last 24 months, the sheer size of the SMB population and broad diversity of needs requires those that sell and the ones who serve to work more closely together to expand and enlarge our impact. We welcome the ongoing possibility to greatly broaden more strategic partnerships. Heres our first possibility to achieve this across many key players, face-to-face, ever.

2022 Best2SMB Award Winners to Be Announced Live

Winners of the 3rd annual Best2SMB Awards will undoubtedly be announced throughout a special luncheon on Day hands down the conference. These awards showcase the very best in Best2SMB Products & Services and Best2SMB Innovation, along with recognize the Best2SMB Make of the entire year, and the 3 new inductees to the Best2SMB Hall of Fame. All awards are dependant on the B2SMB Institutes extended network.

Tickets for the B2SMB Institutes Best2SMB Conference and Awards can be found now with prices set to improve on September 20. For the entire agenda, speakers list and registration details, visit

Concerning the B2SMB Institute

The B2SMB Institute may be the first professional organization centered on advancing excellence in the business-to-small-business ecosystem. B2SMB leaders, practitioners, brands and enterprises depend on the Institute for critical market intelligence resources, peer-to-peer networking, best-practice guidance and specialized skills development. The B2SMB Institute champions small-business-centric thinking and practice, with a concentrate on how exactly to reach, engage, win, keep and grow SMB customers. The member-driven organization serves as a dynamic, daily destination to get, meet and network with B2SMB decision-makers who share common needs, challenges and goals. Visit for information on resources, benefits and membership opportunities.

B2SMB Institute

Dave Walker



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