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California lawmakers OK bills targeted at social media marketing content

SACRAMENTO, Calif. — California lawmakers on Tuesday sent Gov. Gavin Newsom two groundbreaking bills designed to limit the downside of social media marketing, because they faulted Congress for failing woefully to act on the issue.

A first-of-its kind measure would require social media marketing companies to create public their policies for removing disturbing content and offer information on how so when they take it off.

The next bill would require companies offering online services appealing to children to check out age-appropriate design code principles targeted at keeping children safe. Which includes not profiling a kid or utilizing the child’s private information in a manner that can harm the child’s physical or mental health or well-being.

The internet has generated tremendous opportunities, but additionally real and proximate threats to kids, to vulnerable communities also to American democracy once we know it, said Democratic Assemblyman Jesse Gabriel, writer of the initial bill.

We think that California includes a special obligation and a particular possibility to lead on these issues,” Gabriel added throughout a news conference Tuesday. “Were pleased with our technology economy, and we realize that most of the companies these bills would regulate are homegrown California companies. But with dysfunction in Washington, D.C., we think that California must intensify and lead.

His measure would require companies to state how they regulate their very own content under their social media marketing terms of service. It stalled this past year over free speech issues before clearing the Senate on a 33-3 vote and the Assembly, 48-0. It says it’s the intent of the Legislature that hawaii attorney general or perhaps a city attorney take civil action against violators.

As the measure had bipartisan support, Republican Sen. Melissa Melendez in opposition worried that maybe it’s used to punish legitimate but unpopular content, particularly as Attorney General Rob Bonta is really a progressive Democrat.

I cannot help but wonder if this is simply not in fact an effort for the attorney general to perhaps harass the citizens of California, particularly anyone who has an opposing viewpoint, and I don’t believe it really is appropriate that hawaii attorney general try any try to censor speech,” she said during debate Monday night.

But Democratic Sen. Thomas Umberg, who carried the bill, said the measure will not basically censor content … Should they haven’t any policy, they will have nothing to report. Should they do have an insurance plan then they have to report how theyre implementing that policy.

Democratic Sen. Scott Wiener said the bill sought by the Anti-Defamation League is specially vital that you the Legislature’s Jewish Caucus, “given the rampant anti-Semitism on social media marketing.

Opponents are the California Chamber of Commerce, Computer and Communications Industry Association, Consumer Technology Association, Internet Coalition, Netchoice and TechNet.

A coalition of the opponents said companies already must make public their content moderation policies, and the bill goes too much by requiring them to reveal to the attorney general sensitive information regarding how exactly we implement policies, detect activity, train employees, and use technology to detect content looking for moderation.

The second bill intended specifically to safeguard children from inappropriate online content cleared the Senate 33-0 also with bipartisan support, though seven Republicans didn’t vote. It cleared the Assembly, 60-0.

The measure will represent a significant positive step toward developing a global standard for the protection of youth online. Thats an aspiration about that i think we are able to all agree,” said Democratic Sen. Josh Newman, who carried the bill in the Senate.

It really is modeled following a similar measure in the UK. In addition, it is opposed by the Chamber of Commerce plus some of the tech industry associations. A coalition like the Entertainment Software Association said the bill includes an over-inclusive standard and would capture a lot more websites and platforms than necessary.

A third measure working its way through the Legislature would require large social media marketing platforms to reveal to the general public starting in mid-2023 statistics on content that violated its policies which were recommended or elsewhere amplified by the platform’s algorithms.

Another more controversial measure failed in the gatekeeper Senate Appropriations Committee earlier this month after it had been heavily opposed by the influential tech industry. It could have subjected some popular social media marketing platforms like Instagram and TikTok to fines for using features they know could harm children.

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