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Cowboys Win Inaugural NFL Brand Valuation Bowl

– The Dallas Cowboys is worlds most effective sporting brand valued at US$1.8 billion

- The LA Rams are strongest NFL brand with brand strength rating AAA-

- Super Bowl wins build on brand strength and brand value for the Kansas City Chiefs and Tampa Bay Buccaneers

- The Pittsburgh Steelers, LA Rams and Tampa Bay Buccaneers lead in ESG


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View the entire NFL Brand Finance report here

The Dallas Cowboys is worlds most effective sporting brand valued at US$1.8 billion

The Dallas Cowboys have achieved a brandname value of US$1.8 billion to function as most effective brand in the NFL, based on the worlds leading brand valuation consultancy, Brand Finance. The Dallas Cowboys brand value puts it narrowly before Spains Real Madrid CF, making the Dallas Cowboys probably the most valuable sporting brand on earth. The Cowboys incredible brand value could be related to its rich heritage, positive fan engagement, strong revenue, and their long-standing label of Americas team.

Each year, leading brand valuation consultancy Brand Finance puts 5,000 of the worlds biggest brands to the test, and publishes around 100 reports, ranking brands across all sectors and countries. The 32 NFL brands are contained in the Brand Finance NFL ranking.

The Dallas Cowboys may be the only NFL brand to record 20 straight winning seasons and in accordance with this ranking have the best enterprise value of most NFL teams at US$8.8 billion. The Dallas Cowboys brand value has been estimated at approximately 50% a lot more than the second-ranked LA Rams (brand value of US$1.2 billion) and New England Patriots (brand value of US$1.1 billion).

Hugo Hensley, Head of Sport Services at Brand Finance, said:

The Cowboys brand value reflects their standing among the most recognizable brands in American sports as well as their colossal commercial and matchday revenue. They will have built a brandname value predicated on a lot more than just their achievements on the sporting field, remaining popular despite devoid of won a brilliant Bowl since 1996 or having much playoff success. .

The LA Rams are strongest NFL brand with brand strength ratingAAA-

Along with calculating brand value, Brand Finance also determines the relative strength of brands by way of a balanced scorecard of metrics evaluating brand investment, stakeholder equity, and business performance. Compliant with ISO 20671, Brand Finances assessment of stakeholder equity incorporates original general market trends data from over 100,000 respondents in a lot more than 35 countries and across nearly 30 sectors. Moreover, Brand Finances sport brand rankings include bespoke research in to the behaviors and perceptions of over 10,000 sports fans worldwide, and the influence of sports brands on sponsors.

The LA Rams might have been the brand value runners-up at US$1.2 billion, however the Rams have pulled prior to the Dallas Cowboys when it comes to brand strength and may be the strongest brand in the NFL with a brandname Strength Index of 84 and a AAA- brand strength rating. The Rams 2022 Super Bowl victory at its new home field, SoFi Stadium, does not have any doubt played an intrinsic role in achieving this feat which influence was apparent in Brand Finances independent global research.

The LA Rams brand is identified by people over the USA as a brandname that appreciates its fans. Fans are just as supportive of the owners and think about the brand expertly operate on and off the field with a star-studded roster and an obvious drive to become a positive force in its neighborhood. The Rams performance across these metrics clearly indicates the relevance and ultimately need for good internal organization, clear goals, and values beyond just winning.

Super Bowl wins build on brand strength and brand value for the Kansas City Chiefs and Tampa Bay Buccaneers

As seen from the LA Rams Brand Strength Index score this season, a brilliant Bowl victory might have a significant influence on a teams brand strength, and for that reason its value. Its worth noting that the Tampa Bay Buccaneers and Kansas City Chiefs ranked 5th and 6th in the ranking when it comes to brand strength respectively have both been winners in the last two Super Bowls.

Hugo Hensley, Head of Sport Services at Brand Finance, said:

Having won the newest Super Bowls, fans not merely perceive the Rams, Bucs, and Chiefs as being among the most well-run and star-studded brands, but these may also be perceived to be probably the most ambitious, innovative, and positive in local communities. They are attributes that sponsors seek and that other brands can pay reduced for to be able to keep company with sports brands that may offer such traits.

The Pittsburgh Steelers, LA Rams and Tampa Bay Buccaneers lead in ESG

In line with the independent research conducted by Brand Finance, the Pittsburgh Steelers, LA Rams, and Tampa Bay Buccaneers lead the NFL in environmental, social, and corporate governance scores. These three brands were voted probably to be sustainable, have a confident impact on the surroundings, and be a dynamic force once and for all in local communities.

As social causes gain more prominence in American society, several NFL brands took the initiative to get involved in these issues to highlight economic and social disparity, environmental due-diligence, and corporate organization. Brand Finances research demonstrates 62% folks sports fans feel sports teams and organizations ought to be involved with political issues.


View the entire National Football League Brand Finance report here

ENDS

Note to Editors

Each year, leading brand valuation consultancy Brand Finance puts 5,000 of the largest brands to the test, and publishes nearly 100 reports, ranking brands across all sectors and countries. The NFLs brands are contained in the Brand Finance NFL ranking.

Brand value is understood because the net economic benefit a brand owner would achieve by licensing the brand on view market. Brand strength may be the efficacy of a brands performance on intangible measures in accordance with its competitors.

The entire ranking, additional insights, charts, more info concerning the methodology, and definitions of terms can be found in the Brand Finance NFL report.

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