Test with Tocaya proves turnkey system dramatically improves pick-up times, guest satisfaction
LA, CA (RestaurantNews.com) Tocaya Organica, a 20-unit fast-casual brand located in Los Angeles, wanted a method to enhance the accuracy of these pick-up times to make sure fresher food and an improved guest experience.
Because of the steep upsurge in demand for takeout, quote time accuracy is becoming a business challenge. Orders tend to be left to cool on counters and guests are waiting longer than promised for his or her food.
Tocaya realized that ready-time expectations would continue being unreliable unless there is visibility to their kitchen. Thats if they considered Curbit, a turnkey system that integrates real-time kitchen intelligence into digital operations.
Measuring real-time kitchen capacity and speed of service are business crucial for an effective off-premise strategy and enjoyable pick-up experience, said Curbit CEO Scott Siegel.
At Tocaya, orders were completed typically 11 minutes before promise times. By using Curbits real-time integration, ready-time expectations soon reflected current kitchen capacity. During testing, promise times were consistently within 60 seconds of actual ready times and customers received food that has been fresh and hot.
We conducted a three-restaurant pilot where Curbit could leverage the intelligence from our existing kitchen systems to greatly help us give a more seamless, connected commerce experience, said Harald Herrmann, CEO of 1 Table Restaurant Brands, parent company of Tocaya. Our guests are happier and our kitchens are running better. Were excited to expand the rollout to the others of our restaurants.
Maximizing loyalty not merely means picking right up fresh food with reduced wait time but ensuring our digital channels are always open for business, added Matt Smith, CMO of 1 Table Restaurant Brands. We have been now positioned to cultivate deeper relationships with an increase of guests due to the consistency Curbit has taken to your digital channels in conjunction with our capability to provide real-time, automated text updates on order status.
Curbit is really a software solution that connects restaurant kitchen systems in real-time with a platform of services offering Quote time management; Real-time order progress via SMS messaging; Order sequencing; and Virtual drive-thrus. Curbit is rapidly growing with emerging and enterprise brands through the entire United States. To learn more, please visit www.curbit.com.