Data center with abstract connections.
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Today, selling is about technology. Companies worldwide use solutions such as for example Salesforce, Apollo.io and Marketo to automate key areas of their workflows and quickly identify and convert leads. The procedure is effective, but many of these marketing technology (martech) tools operate in siloed environments instead of talking with one another. This may create data gaps and keep teams from realizing the entire potential of these tech stack.
While internally built integrations might help, getting them developed could be a challenge. Basically, you need to request an integration, following which engineering also it teams must code it. Theyll also need to support the integration with extensive data architecture, engineering resources and ongoing maintenance. The complete effort may take 7-18 months.
Datajoins micro integrations
Utah-based Datajoin aims to simplify this challenge by giving B2B marketers with micro integrations a no-code, automated product that integrates first-party sales and marketing data from different existing applications. The business today raised $3.5 million in seed funding.
Micro integrations, Datajoin said, take the complex procedure for ID resolution and app-to-app integration and simplify it. You merely need to identify the info points you will need and the merchandise automatically makes data come in the mark application. No data platform or engineering resources are essential.
Datajoins micro Integrations make integration easy and simple, with implementation measured in days, not months, Sam Fonoimoana, the founder and CEO of the business, said.
The business currently provides two micro integrations. The initial one brings deal and pipeline information from Salesforce CRM into Adobe Analytics Analysis Workspace. Thus giving business users a whole view of these data, enabling them to comprehend the impact of campaigns and content on the pipeline and deals closed up to now. Meanwhile, another one is for Adobe Analytics and Marketo.
Datajoin claims that its integrations are purpose-built for martech data and work only as a messenger of sorts without storing anything. The business claims it has recently attracted several Fortune 500 companies, including Adobe, Cisco, Comcast and ARM.
One of the most sophisticated enterprise marketing technology companies on earth view the team at Datajoin as data ninjas. Their value proposition was immediately apparent in customer conversations as theyve delivered 10x outcomes, Mitch Rencher, MD at Sepio, which led the seed round, said.
With this particular funding, the business can look to expand its customer base and hire talent across functions such as for example product, engineering, marketing and sales. It expects to gradually add more integrations into its portfolio, bringing support for other relevant martech applications such as for example HubSpot and Zoho CRM.
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