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Debunking the 4 myths of consumer data privacy which are holding marketers back

Find out about three actions it is possible to take today to greatly help your company successfully navigate the privacy-first era.

on August 23, 2022 at 7: 00 am | Reading time: 1 minute

Four years following the launch of GDPR and something year after Apples App Tracking Transparency release, marketers remain grappling with the truth of the privacy-first era since it turnsthe marketingbest practices of the final decade on its headand exposesa degree of uncertainty.

In this on-demand webinar, BlueConics COO and President, Cory Munchbach, was joined by Forrester Analyst and guest speaker, Stephanie Liu, to debunk 4 myths of consumer data privacy which are holding marketers back.

The presentation covers:

  • The spectral range of consumer preferences about their data privacy
  • Everything you can transform about your marketing operation to adapt
  • How marketers work with a customer data platform (CDP) to aid a mutual value exchange between your business and the buyer

Access the recording here.


BlueConic, the best pure-play customer data platform, liberates companies first-party data from disparate systems and helps it be accessible wherever and whenever it really is necessary to transform customer relationships and drive business growth. Over 300 companies use BlueConic to unify data into persistent, individual-profiles, and activate it across customer touchpoints and systems to get an array of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and much more.

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