August 8, 2022 | By Carly Weihe
Welcome to Digidays DealBook. Our focus would be to create a fast and simple rundown of the deals, acquisitions and hires that occurred last week. The target is to inform and update you on the most recent happenings in the market near the top of your inbox each Monday. Carly Weihe
- The NFL launched its new streaming service earlier this week, NFL+. The league hopes to attain younger audiences with the app-based model with two different service options.
- Facebook and Instagram will halt its live shopping feature of affiliate sites on August 31. This announcement employs shaky Q2 earnings, where executives noted that their new focus will undoubtedly be on engagement with Reels across platforms.
- HBO Max and Discovery+ have announced that the streaming platforms will merge into one platform in the summertime of 2023. It have not yet been revealed how this can affect subscription models.
- Elon Musk has officially submitted a countersuit against Twitter with a 164-page document now under seal. The case will start on October 17th in Delaware Chancery Court.
- PepsiCo has invested $550 million in to the popular energy drink Celcius. With this particular investment, PepsiCo now has roughly an 8.5% minority stake in the business.
- While JetBlue has announced its acquisition of Spirit Airlines for $3.8 billion, the offer will be placed on ice until an antitrust review by the Department of Justice is complete. The agreement will probably close following investigation sometime in 2024 officially.
- Snapchat launched a fresh space for up-and-coming musician creators to showcase their music with the Sounds Creator Fund. This fund allows new musicians to keep creating their sound content on Snapchat free of charge that users can connect with their videos.
- NY Magazines The Cut launched a fresh digital boutique earlier this week. Cut Shop can be an online boutique that may give readers recommendations from its editors and writers on fashion, beauty, wellness and much more.
- Imagicomm Communications, a joint venture partner of INSP, closed a deal earlier this week with Cox Media Group to obtain 12 of its r / c in the united states. This acquisition expands INSPs media portfolio to add r / c at an area level.