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Editors Letter: Why Digiday is tinkering with NFTs

This short article is section of a 10-piece Digiday series that explores the worthiness of NFTs and blockchain technology. Explore the entire series here.

Dear readers,

The other day, Digiday launched a particular editorial report called Token to Play, including 10 stories exploring the challenges and opportunities connected with NFTs in media, marketing and gaming & esports. As part of that package, we also created an accumulation of 10 NFTs, which served because the art for the stories, now at noon EST, those NFTs will undoubtedly be available on our OpenSea storefront.

We didn’t attempt to launch this project with the purpose of profit or building an NFT business. Instead, this package aims to provide us a first-hand connection with what switches into creating an NFT collection to see future reporting. It will help us regulate how interested our readers come in learning about the utilization cases for NFTs through the editorial package accompanying our NFT collection.

All the proceeds earned from the sales of the NFTs will undoubtedly be donated to a charity that Digiday spent some time working closely with for a long time: Sandy Hook Promise. The non-profit organization is targeted on preventing gun violence in homes, schools and communities.

The editorial package carries a amount of primers to greatly help define Web3-related terms along with explainers that explore the opportunities and assesses the downsides of unique NFT strategies certain players are taking to generate new value for these digital assets, such as for example selling virtual property or integrating NFTs into events.

The inspiration for Token to Play originates from an 80s arcade, which influenced how our chief creative officer Ivy Liu and her creative team designed each original robot character. Sufficient reason for each NFT being truly a one-of-a-kind edition, they’re exclusive assets to get. Many thanks to Ivy and her team for his or her hard work with this project.

Id also prefer to add a special because of our content distribution manager Matt Quick, who originated the theory because of this project after noting how well this article has performed for Digiday Media in the last year. And many thanks to Digidays gaming and esports reporter Alexander Lee, for his contribution to the project.

Hopefully this package is really as informative to learn since it was for all of us to create and execute.

Kayleigh Barber, media editor, Digiday

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