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Endeavor Content Rebrands as Fifth Season

Endeavor Content is not any more.

The independent studio has been rebranded as Fifth Season, effective Sept. 7, with the companys new name after its previous agreement with the WGA to divest many stake of the affiliated studio. Fifth Season, since it is currently known, is currently 80 percent controlled by South Koreas CJ ENM. Endeavor retains a 20 percent fascination with the studio behind shows including Apples Emmy-nominated Severance, AMCs Killing Eve and show The Lost Daughter, amongst others.

The name Fifth Season is due to Eastern medicine, which recognizes the so-called fifth season as a celebratory time of harvest in late summer.

We love this notion of East meets West, co-CEO Chris Rice told The Hollywood Reporter. Our business has been globally focused from the first days. The philosophy of what we wished to do and where we saw the marketplace going before we launched Endeavor Content was a fusion of film, TV and the theory that American audiences can only just cope with American settings and characters is one we rejected in early stages. In our start, THE NIGHT TIME Manager, Killing Eve, The surface of the Lake, those shows talk with all those trends and beliefs. We liked the theory that the brand reflected a worldwide idea.

Rice and Graham Tayor continue steadily to serve as co-CEOs, with Tim Robinson as COO, Kasee Calabrese as CFO, Joe Hipps leading it studio and Alexis Garcia overseeing the feature film group. The business currently employs 220 staffers. CJ ENM, the business behind films including Parasite and Snowpiercer, secured an 80 percent investment in Endeavor Content in November. Endeavor Content was valued at $850 million at that time. Fifth Season was spun off earlier this season in a deal that valued it at $1 billion. Upcoming titles are the final season of Apples See, 80 for Brady, Book Club 2 and Lady in the Lake, amongst others.

Endeavor decided to divest its affiliated studio following prolonged negotiations with the WGA in the battle over packaging rights. In trade for representing writers again, Endeavor decided to divest Endeavor Content and phase out packaging.

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