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EXCLUSIVE: Roc Nation Executive Vice President Jana Fleishman Tells ALL YOU HAVE TO TO LEARN About MANUFACTURED IN America Festival

This Labor Day weekend, JAY-Zs Roc Nation brings the specially curated annual, MANUFACTURED IN America Festival, to the Philadelphia stage. SOHH swept up with Roc Nations Executive Vice President of Strategy and Communications, Jana Fleishman to speak about the festivals history to provide fans the entire scoop with an instant Q&A.

Made In America


Q: Is it possible to think back again to the first Manufactured in America Festival and discuss why it started?

A: The Manufactured in America Festival began because JAY-Z had a vision of bringing everybody together beneath the umbrella of great music. Music is unifying.

The headliners for the initial one were JAY-Z, and Pearl Jam, Gary Clark Jr., Janelle Mona, Run DMC, and The Killers, also performed that first year. It had been just uplifting and amazing, also it was just the celebration of music and a celebration of everybody coming together.

Q: Will there be any significance in holding the festival in Philly every year? If so, is it possible to explain the importance of the positioning?

A: Philadelphia is really a historic city. Benjamin Franklin Parkway is a perfect location for the festival and for a celebration of music on the long weekend.

Q: When fans purchase their ticket every year, what type of experience does Roc Nation desire to provide them?

A: Roc Nation produces the complete festival; we offer a satisfying festival experience through the entire weekend. We’ve food trucks from Philadelphia, which means you have a geniune representation of the meals, smells, and tastes of Philadelphia.

You might also need Cause Village, which features over 30 philanthropic organizations some rooted in Philadelphia plus some national. They concentrate on from voting to environmental conservation to saving shelter dogs. Its amazing to start to see the participation.

Theres exclusive merchandise from Paper Planes, so its a well-rounded experience that Roc Nation offers throughout.

Q: Just how much planning switches into the Manufactured in America Festival every year?

A: We begin planning the moment we reunite from the prior Manufactured in America. We start taking into consideration the lineup early and brainstorming methods to make a straight better experience for festival goers.

Q: So how exactly does the Roc Nation team start selecting artists to headline the festival?

A: The lineup is chosen by Jay-Z.

Q: Why do you consider the function is this type of staple within the culture?

A: I believe the festival is becoming this type of staple of the culture due to the authenticity, its variety and the surprises each year. We generate the feel and the power of Philadelphia, and there really isnt anything enjoy it.

Q: Roc Nation does plenty of social justice work, is that implemented in the culture of the festival at all?

A: Absolutely, Cause Village is our dedicated hub for social action, and many of the organizations are centered on furthering social justice efforts.

Q: So how exactly does this festival help the black community, and what type of community leaders, sponsors, and political figures does Roc Nation collaborate with each year to create this happen?

A: Social action reaches the center of what we do, and well have several organizations on-site at Cause Village, like the REFORM Alliance, Gathering for Justice, Black Voters Matters, Bridges to Wealth, Planned Parenthood, the Philadelphia Department of Public Health and much more.

By the end of your day, we use all city agencies when it comes to logistics and execution to create Manufactured in America alive. The festival has actually generated over $150 million in economic impact for Philadelphia since its inception in 2012.

Q: May be the festival including the disabled community? Will there be wheelchair accessibility, and were disabled workers hired for the function?

A: We have been completely ADA-compliant.

(ADA identifies the Americans with Disabilities Act of 1990. This Civil Rights Law prohibits discrimination predicated on disability)

The MANUFACTURED IN America Festival is celebrating its 10th year..

The insane lineup features artists like Justin Bieber, Lil Baby, Lil Durk, Moneybagg Yo, Bobby Shmurda, A$AP Ferg, Kehlani, 26AR, Latto, Doja Cat, and much more.

The two-day event is going on this weekend, September 3-4th. Tickets remain designed for purchase.

You may also download the Manufactured in America Festival app to get exclusive festival details, purchase merch, schedule options, and much more!

Following a very successful 2021, Tyler, The Creator, has been traveling the planet, selling out shows, and launching clothing and shoe brands.

Recently, he announced that his performance at the upcoming MANUFACTURED IN America Festival will be his last show for a long period.

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