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Exclusive: The numbers that show Zoom, not Teams, may be the king of video conferencing


(Image credit: Shutterstock / daddy.icon)

Microsoft Teams has enjoyed a meteoric rise in popularity during the last couple of years, but Zoom continues to be probably the most dominant force in the video conferencing market, new figures suggest.

Data provided to TechRadar Pro by digital intelligence platform SimilarWeb shows the Zoom download page has consistently attracted a larger volume of website traffic compared to the equivalent page for Microsoft Teams.

During the period of the final year, roughly 730,000 more folks have visited the Zoom page every month on average. Because the start of pandemic, meanwhile, Zoom has attracted almost 140 million more users than its rival.

Needless to say, Microsoft Teams comes preinstalled on a lot more devices than Zoom, this means download traffic isn’t a precise representation of the full total amount of active users. However the SimilarWeb data is corroborated by insights from Google Trends (opens in new tab), which ultimately shows Zoom has consistently generated more interest on the internet because the two first went head-to-head.

Zoom versus Microsoft Teams

Because of the shift to remote working in the beginning of the pandemic, the video conferencing and collaboration software market exploded, triggering a race between vendors to fully capture the largest little bit of the rapidly-expanding pie.

Generally in most respects, the benefit was well and truly in Microsofts court. Although Zoom perhaps benefited from stronger brand awareness, many businesses already held Microsoft 365 subscriptions (such as usage of Teams), which meant the former had to show sufficient extra value to warrant the excess spend.

Despite concerns early in the pandemic round the degree of security available with Zoom, that the business was pilloried online, it has clearly had little trouble attracting custom. Because the start of fiscal 2020, Zooms revenue has increased almost ten-fold and today sits at roughly $4 billion each year.

Earlier in the summertime, Zoom signalled a big change in direction which will start to see the firm concentrate on delivering a far more comprehensive collaboration solution that stitches together all of the functionality workers have to communicate. Its newest offering, Zoom One, combines choices for persistent chat, phone, meetings and whiteboard functionality right into a single bundle.

Simplicity reaches the core of everything we do. Because the Zoom platform has evolved from the meeting app to a thorough communications platform, it had been clear that introducing new packaging like Zoom One was the next phase in the companys evolution, said Greg Tomb, Zoom President.

By combining chat, phone, meetings, whiteboard, and much more in one offering, we’re able to offer our customers solutions which are easy to manage, to allow them to concentrate on business conditions that matter most.

It doesnt have a genius to determine whose slice of pie Zoom intends to consume into next.

Joel Khalili

Joel Khalili may be the News and Features Editor at TechRadar Pro, covering cybersecurity, data privacy, cloud, AI, blockchain, internet infrastructure, 5G, data storage and computing. He’s in charge of curating our news content, in addition to commissioning and producing features on the technologies which are transforming what sort of world does business.

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