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Federer is hanging up his tennis shoesbut not the people he invests in

Just over per month since Serena Williams publicly declared her intention to evolve from tennis, a different one of the sports greatest players announced his retirement. But unlike the American star, whos wanting to dedicate additional time to capital raising, Swiss-born Roger Federer didn’t mention what his future holds when he announced hell be playing one last tournament before retiring.

An effective partnership with Swiss shoe brand On offers clues in regards to what may be next for the tennis legend.

Tracing the roadmap to On

Federer has earned just over $130 million in prize money from competitive tennis. For a great many other high-paid athletes, the majority of his wealth will not result from sports, but from brand endorsements. Federer ranked near the top of Forbes 2022 list of highest-paid tennis players with $90 million in earnings, having played no competitive matches in the last year.

From 1994 to 2018, Federer was endorsed by Nike. Within the last 10 years of the offer, he earned nearly $10 million every year.

In 2018, he etched an even more lucrative cope with Uniqlo. JAPAN brand would pay him between $300 million and $410 million over 10 years, tripling his annual payout at least.

This new arrangement made two exceptions that Nike didnt. Firstly, it didnt have a retirement clause. So Federer gets paid until 2028 even though he doesnt compete (which he wont, following the 2022 Laver Cup from Sept. 23-25). Secondly, it included only apparelnot shoes.

Federer the businessman

That opened the entranceway for On, whose partnership with Federer went beyond the tennis court: in 2019, the ball player reportedly injected $54 million in to the company being an investor, and actively participated in product development.

Once the tennis champ left Nike, he previously to leave his coveted RF logo behind. At On, he co-created their own footwear line dubbed The Roger, la Stan Smith shoe line at Adidas, that is named following the iconic US tennis player of the 1970s.

The pandemic-induced running boom helped On end up being the fastest-growing athletic shoe brand in america. The business went public this past year at a valuation of $6.5 billion. Federer is considered to have a 3% stake in On, valued at around $180 million.

A (non-exhaustive) set of Federers other endorsements

  • In 2008, Federer inks a sponsorship cope with Mercedes

The majority of his 14 sponsors are anticipated to keep their deals post his retirement.

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