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Fen Reyes, CEO and Founder of Uncle Sharkii Poke Bar, Takes Hawaiian Poke Brand to New Heights

Fen Reyes
Fen Reyes

Fen Reyes, CEO and Founder of Uncle Sharkii Poke Bar, Takes Hawaiian Poke Brand to New HeightsConcord, CA ( So how exactly does your small business go from the single-unit restaurant to an effective emerging franchisor in under per year? Fen Reyes and an on-point leadership team thats how.

Because the CEO and Founder of Uncle Sharkii Poke Bar, Fen Reyes co-founded the brand with her husband Raymond Reyes in 2018 following a family gathering overseas, where their daughter Melody received the gift of a plush shark from an uncle she had never met before. Just a year later, they opened their flagship store in the SAN FRANCISCO BAY AREA Bay Area.

Shortly after, these were bitten by the franchising bug. They started franchising the idea of Uncle Sharkii in winter 2019.

If they saw explosive gains following the grand opening of these small poke concept, Reyes recognized the chance for what it had been a nationally applicable phenomenon filled with scalability, profitability, and flexibility. Leveraging her sharp business acumen, years of experience, and creative flair, Reyes joined her husband in propelling their healthy fast-casual concept right into a true emerging brand with a national and international focus.

Born and raised in China, Reyes got hands-on experience immediately with the many businesses that her family owned through the entire decades. She was raised helping her father and laying the building blocks on her behalf career later in life.

Her curiosity for new experiences and world exploration inspired her to go to the united states and pursue her advanced schooling. She graduated from SAN FRANCISCO BAY AREA State University with a Bachelor of Science degree in Finance and made a name for herself with her trademark tenacity and keen business sense, which she further honed during her time as a manager for many large restaurants in Southern California.

Later when she moved to the SAN FRANCISCO BAY AREA Bay Area, she progressed into owning her very own restaurant, serving desserts and sidelining Poke Bowls. The husband-wife duo did great, but what they discovered was the Poke Bowls were learning to be a very sustainable and profitable food offering at their restaurant. Then Reyes made a decision to help make the food offering of Hawaiian Poke more explosive and simpler. The overhead, fixed costs, and running her last restaurant led her to generate a thing that was easier for mom and pops to part of the door. Whenever we owned our previous restaurant, it had been extremely hard without guidance. We’d a dream to generate an opportunity that could give other mom and pops to step in to the business and realize their dreams of opening their very own restaurant, stated Reyes.

Finally, the Reyes team discovered their calling in Uncle Sharkii Poke Bar. This is the answer to create each one of these newly minted entrepreneurs into business, giving them guidance, training, and support in opening their very own restaurants. In accordance with Reyes, given that they had been within their shoes and knew how it felt never to have any mentors or guidance in opening a small business, they were centered on changing the knowledge for home based business owners.

Its scary and we wished to take out a few of the guesswork and let our partners that join our franchise understand that we have been there for them, stated Reyes. Sometimes that’s all it requires to obtain people off the bottom and realizing their entrepreneurial dreams. They simply need to have that backing.

This way of thinking was foundational in Uncle Sharkiis family-like feel Ohana. Fen wished to make the business enterprise simple. Hence Poke Bowls Made Simple! Simplicity may be the Key with regards to a Post-Pandemic World. Why not focus the idea on Simplicity and making things easy to realize better income thru controlling overhead and fixed costs, stated Reyes.

Its this original mix of experience and intuition which makes Reyes a good leader, a sharp-eyed businesswoman, and a strategic thinker. She brings all that and much more to her role as CEO of Uncle Sharkii Poke Bar. She shares her husbands passion for bringing authentic, healthy Hawaiian food with a Californian twist to people everywhere.

Reyes has had the opportunity to strategically position the brands two flagship stores, situated in the SAN FRANCISCO BAY AREA Bay Area and Waikiki, Hawaii, for all your world to see.

Having our corporate flagship stores in these major international cities brings Uncle Sharkii Poke Bar to the planet stage, Reyes said. Exactly like whenever we started with this founding motto of Food. Family. Simplicity, could actually promote a culture of Ohana with this customers, our employees, and franchisee partners. The sensation is mutual and everlasting with this beliefs. We have been proud to state our brand was among the only few out there to be helmed by way of a true local boy, who was simply born and raised in Hawaii and lived the Hawaiian lifestyle, and a practiced businesswoman with international connections that transcend countries borders while seeking a really Sharkii fairytale.

With signed franchise contracts in a number of states, Uncle Sharkii Poke Bar is gaining ground quickly in the fast-growing poke market. The brand sticks out not only due to Fen Reyes acumen, Raymond Reyes heritage, and the grade of its food but due to its story.

Food. Family. Simplicity is powerful in forging connections and commemorating the tiny moments in life. It had been this bond that became the brands beating heart and drumline when it found sharing their companys lifestyle with deep roots in Hawaiian heritage.

Theyve maintained their family focus since. Uncle Sharkii Poke Bar is really a brand made to uplift and inspire, and thats just what it does through its creative, delicious menu and playful branding.

The journey to obtain here hasnt been easy. Reyes knows precisely how challenging it could be to perform an emerging brand. She acknowledges the misconceptions surrounding new brands and is set to show them on the head, demonstrating through her very own mature, confident leadership. There are several methods to overcome [these misconceptions] and that is plain grit and determination, she says. Having prior experience in the Financial Industry & most importantly owning my very own restaurant, running the day-to-day operations, even though I was pregnant really gave rise if you ask me being truly a woman entrepreneur and finding myself and learning how exactly to have the excess edge on overcoming these challenges.

Fen and Raymond Reyes have proven that theyre up for challenging. Uncle Sharkii Poke Bar is flourishing under their expert care and will blossom due to their vision. Their dynamic QSR brand includes a versatility that means it is well-suited to numerous different markets, from standalone restaurants to food courts to airports.

Together, theyve grown from their mom-and-pop beginnings without sacrificing the heart, authenticity, and creativity that went in to the founding of the brand to begin with. Many poke brands tout themselves as Hawaiian-inspired, with origin stories that start throughout a visit to Hawaii and end with bringing the meals as a souvenir back again to their hometown. Uncle Sharkii Poke Bar, however, was made by entrepreneurs with real, authentic roots in Hawaiian culture and heritage not forgetting a spark of international business acumen.

For more information about joining the Uncle Sharkii Ohana as a franchise partner and diving into your personal entrepreneurial experience, visit

Fen Reyes, CEO and Founder of Uncle Sharkii Poke Bar, Takes Hawaiian Poke Brand to New Heights

About Uncle Sharkii Poke Bar

Headquartered in the SAN FRANCISCO BAY AREA Bay Area in Northern California, Uncle Sharkii touts itself among the fastest growing quick service restaurants (QSR) poke concepts today, serving their SIGNATURE HAWAIIAN Poke Bowls, Boba Milk-Teas, & Dole Soft Serve. The business is actively expanding through the entire U.S. and internationally and welcomes interested individuals to go to their franchise page to learn more:

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