Fisker Inc., a Los Angeles-based electric vehicle startup led by designer Henrik Fisker, says it has initial orders for a high-end version of the battery-powered Ocean SUV that switches into production in November worth a lot more than $300 million.
Even though company promotes a comparatively affordable version of Ocean, priced from $37,499 on its website, the initial 5,000 orders are for the top-end Fisker Ocean One which will definitely cost about $70,000 each, Henrik Fisker tells Forbes. Production of these units starts Nov. 17 in Graz, Austria, at a plant operated by auto supplier Magna, its manufacturing partner. Lower-priced Oceans will undoubtedly be available by late 2023, he said. The business also said it has a lot more than 56,000 total orders for the SUV.
At this time we start to see the higher income levels being thinking about EVs and the initial adopters. Each goes for the higher-end vehicles. In 2024 we will see more of a leveling out (in cost) and much more interest, Fisker says. Our whole business design is organized in ways where you want to shoot for volume, this means we are in need of that $37,500 car because that’s how exactly we obtain the volume.
Fisker may be the latest entry to the fast-moving U.S. electric vehicle market, following launches this past year by fellow startups Rivian and Lucid offering EVs with prices topping $80,000. And even though its first units will undoubtedly be pricey, Fiskers technique to cut into Teslas massive sales lead would be to shift to less expensive models. Its planning for a cheaper version of Ocean and a little utility vehicle called PEAR that it’ll produce with electronics manufacturing giant Foxconn in Ohio in 2024. Its shared few information regarding PEAR, besides that its targeted at younger buyers and can have a $30,000 base price.
Fisker Inc. is Henrik Fiskers second try to challenge Tesla after his first, Fisker Automotive, failed in 2013, after building just a few thousand units of the $100,000 Karma plug-in hybrid luxury car. He cofounded the brand new company along with his wife Geeta Gupta-Fisker, whos also its chief operating officer and CFO.
The business, which isnt yet earning cash, reported second-quarter results on Wednesday which were generally consistent with analysts expectations. Fiskers net loss was $105.9 million for the quarter also it used about $191 million for vehicle development work along with other expenses prior to the start of commercial operations late this season. The business said it had about $851 million readily available, enough to transport it through the beginning of Ocean production.
2Q operational losses were less than consensus, cash consumption was in-line, Morgan Stanley equity analyst Adam Jonas said in an email. Fisker ended 2Q with cash to sustain operations through year-end before testing minimum cash establishing for a volatile 2H.
Fisker shares rose 5.8% to $10.41 on Wednesday prior to the companys results announcement. These were little changed in after-hours trading.