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Flexion targets TikTok influencers with respect to game developers

Image Credit: Flexion Mobile

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Flexion is targeting TikTok influencers for a trusted, low-cost return on user acquisition. The companys influencer marketing agency, Audiencly, is changing a chunk of its nearly 7,000 top influencers utilizing a service from Liteup Media.

The brand new cost-per-install service is letting game developers target users on TikTok, and words much like regular ad buying. It connects developers to influencers by way of a mobile app after precisely matching the proper target demographic. Influencers add information regarding their specific audiences and their forms of content if they subscribe.

The service tracks influencer followers and only charges developers once a user has installed the overall game being advertised. (User acquisition is crucial to obtain games noticed amid a sea of competition, nonetheless it has gotten harder lately as Apple prioritizes privacy over targeted ads in mobile games).

Ads only work if people see them

You need to go where in fact the eyeballs are. Any specific ad is as effective as the quantity of individuals who view it. TikTok is predicted going to 1.5 billion users by the finish of 2022. Over fifty percent of them will undoubtedly be in the zoomer generation. By 2021 a lot more than 80% of these play video gaming.

Theyre the perfect audience for ads, basically.

TikTok gets the potential to attain a complete new generation of game players, says Audiencly boss Adrian Kotowski, in a statement to GamesBeat. So its vital for developers to add influencers on the platform within their marketing mix. By offering our carefully curated band of content creators the opportunity to add TikTok with their output, were giving our clients access immediately to the channel. They wthhold the same tried and trusted influencer personalities but with Liteup they touch base direct to the TikTok generation.

TikTok is a superb potential platform for ads. The complete thing promotes things going viral. Even someone with a little audience can suddenly land an incredible number of views out of nowhere. In case a developers ad goes viral, its the desired result. If it doesnt, the developer isnt breaking the lender spending money on the ad to begin with.

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