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Four HKTDC August fairs and ICMCM close on a higher Note



HONG KONG, Aug 15, 2022 – (ACN Newswire) – The HKTDC Food Expo, HKTDC Home Delights Expo, HKTDC Beauty & Wellness Expo and HKTDC Hong Kong International Tea Fair, organised by the Hong Kong Trade Development Council (HKTDC), have all attracted to an effective close, combined with the International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM), organised by the Modernized Chinese Medicine International Association (MCMIA), alongside the HKTDC and eight scientific research institutions. The four public fairs saw participation from a lot more than 1,000 exhibitors and attracted over 430,000 visitors.

Sophia Chong, HKTDC Deputy Executive Director, said: “The bustling fairground, despite restrictions such as for example no sampling for food and drinks, show that folks have a solid appetite for shopping. The timing of the next phase of the Consumption Voucher Scheme certainly boosted spending. Meanwhile, our first-ever KOL livestreaming sessions at the fairground further stimulated visitors’ enthusiasm, allowing exhibitors to operate a vehicle their promotions to a wider audience and expand their customer base. We were equally encouraged to see several group pavilions and exhibitors taking part in the Trade Zone of the meals Expo and the International Tea Fair through their local representatives to explore work at home opportunities.”

90% of exhibitors support consumption voucher payment to encourage spending

The next phase of the Consumption Voucher Scheme was disbursed just days prior to the fairs. In accordance with a survey, at the fairs, 90% of interviewed exhibitors accepted a minumum of one type of consumption voucher payment, the capability of which motivated spending. The HKTDC also interviewed around 980 visitors through the fairs through random sampling. 48% of respondents spent HK$1,000 or even more at the fairs, with the common per capita spending reaching HK$1,400. The survey also showed that nearly 75% of visitors made purchases at the fairs using electronic payment methods, while a lot more than 78% of these used consumption vouchers. The strong results demonstrated the way the added capability of e-payment can drive consumption at fairs.

Exhibitors’ strategic promotions result in improved sales performance

Oriental Products Supplies Ltd has been supporting the meals Expo because the company’s founding in 1998. “THE MEALS Expo is definitely the perfect spot to reach more customers and we’ve strengthened our brand through the exhibition through the years,” said Mok Wa-yan, Director of the business. “This season, we have been showing a diversity of foods including fresh jellyfish and partridge. The response has been quite strong and we’ve had to replenish stocks over and over to meet up demand. The most recent batch of consumption vouchers which were distributed right before the expo also fuelled the public’s buying sentiment. Our total sales will exceed HK$1 million this season – an extremely encouraging result.”

Another exhibitor, Star Chefs Creation Limited, saw robust sales boosted by KOL livestreaming sessions through the Food Expo, with an increase of than 200 products of spicy duck blood, butterfly crisp, abalone noodles and creamy custard mooncakes sold via the livestreaming platform LOOPLIVE. Betty Chan, General Sales Manager of the business, said the KOL-led livestreaming sessions opened a fresh promotional channel for the business’s products.

The concurrent Beauty & Wellness Expo showcased an array of beauty and fitness products. Exhibitor Sandi Poon, Business Development Director at Phoelia (ASIA) Company Limited, Hong Kong, featured her company’s French facial and wellness equipment through the fair and was impressed with the interest shown by visitors. “The expo gave visitors an opportunity to try our products and start to see the benefits. Each group of equipment sells for pretty much HK$1 million and we’d already sold seven sets to two beauty salons and something rehabilitation centre on the initial two days of the expo.”

Local homeware product Sam!ly Group Company Ltd has participated in the house Delights Expo for several years. With an increase of visitors arriving at the event this season, Sales and Marketing Director Lydia Lai said the business likely to see sales revenue exceeding HK$200,000 through the fair.

Success of fairs highlights Hong Kong’s importance in global trade

Numerous group pavilions participated as of this year’s Food Expo through local representatives. From Mainland China, the Agricultural Trade Promotion Center, Ministry of Agriculture and Rural Affairs, Guangxi Zhuang Autonomous Region and Chongqing Municipality presented local specialities and shared their particular culinary cultures, combined with the Aomori Prefecture of Japan, the Japan External Trade Organization and Indonesia. The HKTDC and the Aomori Prefectural Government of Japan signed a Memorandum of Understanding (MoU) to handle economic exchange programmes later on. Besides expanding bilateral trade and investment, the MoU may also fortify the economic partnership between your two places to generate home based business opportunities.

Largely targeting industry and trade buyers, the Trade Zone of the meals Expo and the Hong Kong International Tea Fair were also available to public ticketholders this season. Along with inviting and organising local buying missions, the HKTDC also arranged a lot more than 700 virtual business matching meetings. Exhibitors and buyers can continue steadily to schedule and conduct more online meetings through Click2Match within a week following the physical exhibitions. The brand-new exhibition model EXHIBITION+ enables global food buyers to conduct business through the physical exhibitions and an online platform simultaneously. Traders could actually stay connected easier, helping them to forge new deals.

Frozen seafood supplier Garmine Marine Products regularly joins the meals Expo to search out new suppliers. General Manager Cameron KH Choy said: “Through the Click2Match platform, I’ve established connection with three mainland companies from Zhoushan City in Zhejiang Province for the way to obtain frozen seafood. Click2Match is quite user-friendly, enabling smooth and effective exchanges with overseas suppliers. At the fairground, I came across two other seafood suppliers from Zhoushan City at the Zhejiang Province pavilion. The hybrid EXHIBITION+ model is quite useful in connecting suppliers online and offline for business expansion.”

The HKTDC arranged a number of exciting activities for visitors through the four fairs, like the Star Chef Session, Road to Brewers Cup and Sharing, and numerous talks with different topics, including “NATURAL SUPPLEMENTS Needed for COVID Period”, “Innovative Hard Coating for Food Appliances”, “Probiotics” and “THE BRAND NEW Normal for SKINCARE”. The Buy-more-get-more Lucky Draw and Smart Bidding sessions were also held and met with great reception from visitors.

For more comments from exhibitors and buyers, please visit:

– HKTDC Food Expo: https://bit.ly/3w4deSn

– HKTDC Home Delights Expo: https://bit.ly/3C3720E

– HKTDC Beauty & Wellness Expo: https://bit.ly/3dvJXJP

– HKTDC Hong Kong International Tea Fair: https://bit.ly/3AouJPU

– Photo download: https://bit.ly/3PqBXXA

Websites:

– HKTDC Food Expo: https://www.hktdc.com/event/hkfoodexpo/en

– HKTDC Home Delights Expo: https://homedelights.hktdc.com/en

– HKTDC Beauty & Wellness Expo: https://hkbeautyexpo.hktdc.com/en

– HKTDC Hong Kong International Tea Fair: https://hkteafair.hktdc.com/en

– The International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM): https://icmcm.hktdc.com/en

– August Happy Buy website: https://ecoupon.hktdc.com/food/

– Hygiene measures and health tips: https://bit.ly/3S2wokS

About HKTDC

The Hong Kong Trade Development Council (HKTDC) is really a statutory body established in 1966 to market, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to generate work at home opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. To learn more, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn

Media enquiries

Ogilvy PR:

Serena Chow, +852 9709 1318, serena.chow@ogilvy.com

Christy Lee, +852 9090 1314, christy.lee@ogilvy.com

HKTDC’s Communications and Public Affairs Department:

Frankie Leung, +852 2584 4298, frankie.cy.leung@hktdc.org

Agnes Wat, +852 2584 4554, agnes.ky.wat@hktdc.org

Topic:News release summary

Source: HKTDC


Sectors:INDUSTRY EVENTS, Retail & eCommerce, Food & Beverage, Daily News, Local Biz, Government

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From the Asia Corporate News Network

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