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Funko and Warner Bros Are Dropping An NFT on Walmart.com

The best pop culture lifestyle brand Funko has just announced a specially minted Digital Pop! NFT, alongside Warner Bros, on Walmart.com. The brand new addition to the Digital Pop! series will include a DC The Brave and the Bold #28 (1959) comic book cover as a physical collectible and an NFT.

graphic showcasing Funko an Warner Bros' new NFT drop
Funko & Warner Bros specially minted Digital Pop! NFT will undoubtedly be on Walmart.com.

Concerning the Digital Pop! series NFT

Funkos Digital Pop! NFT can make its debut exclusively during Walmart Collector Con. It includes an edition of 30,000 units, which also contains a physical counterpart. Collectors can claim the NFTs straight following the purchase.

The Brave and the Bold, published by DC, features team-ups of iconic DC characters. It had been first released being an ongoing series in the 1950s and ran through the 1980s. It had been then accompanied by two mini-series in 1991 and 1999. However, DC fans know it best for introducing Justice League.

We have been thrilled to create this first-to-market possibility to the worlds largest mass retailer, said Andrew Perlmutter, CEO at Funko. That is a chance to create a straightforward entryway for shoppers to possess digital collectibles featuring fan-favourite brands and characters.

To create this new assortment of digital collectibles to retail permits a straight broader reach and invite fans both avid collectors and the ones which are entering the area for the very first time the opportunity to activate, physically and digitally, with beloved franchises, like DC, added Josh Hackbarth, Head of NFT Commercial Development at Warner Bros.

About Funko

Funko is really a leading pop culture lifestyle brand located in Everett, Washington. The business designs, sources and distributes licensed pop culture products across multiple categories. Included in these are vinyl figures, games, action toys and apparel, to mention but several.

Funko has over 1,100 licenses and is creating a live-action-animated film with Warner Animation Group. This launch highlights retail innovation in the digital collectibles space. Additionally, it shows how Funko is enabling mainstream retailers to break right into the NFT space within an accessible way.


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