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General Mills’ classic Monster Cereals are back with a reimagined look

NY pop artist KAWS has designed boxes for the overall Mills Monster Cereals Count Chocula, Franken Berry, Boo Berry and Frute Brute. General Mills hide caption

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General Mills

NY pop artist KAWS has designed boxes for the overall Mills Monster Cereals Count Chocula, Franken Berry, Boo Berry and Frute Brute.

General Mills

General Mills is releasing four limited-edition Monster Cereals boxes within a fresh collaboration with pop artist KAWS.

Franken Berry, Count Chocula, Boo Berry and Frute Brute are back because of this year’s seasonal release. Fans are particularly worked up about the looks of Frute Brute, that is available for the 1st time since 2013.

“It has been a thrill to collaborate with General Mills and Monster Cereals,” said KAWS in a news release on General Mills’ website. “I am a large fan of the cereals since i have was a youngster. Even now, I really like the initial box designs and the creativity and imagination they invoke.”

Franken Berry and Count Chocula now bear the bone-shaped ears observed in a lot of KAWS’ works. There is also KAWS’ signature Xed-out eyes, as do Boo Berry and Frute Brute. The boxes have already been reimagined following same design because the original boxes, having an illustration of every character and an image of the cereal in a bowl, ready on a blank white background.

Fans have to be able to win a couple of collectible monster toys created by KAWS. By entering a distinctive code on the back of specially marked Monster Cereals boxes on kawsmonsters.com, they will be entered right into a sweepstakes for the prizes.

“Our Monster Cereals are a few of our most iconic, even though we realize fans are always excited to see them, you want to make sure that we’re in a position to offer something new and various with each release,” said Mindy Murray, senior marketing and sales communications manager at General Mills, in the news headlines release. “KAWS’s love for these characters made him an ideal partner to create them alive and provide multiple methods to celebrate this year.”

The initial Monster Cereals hit shelves in the first 1970s with Count Chocula, Franken Berry and Boo Berry.

Frute Brute was added in 1974 and removed the marketplace in 1982. Four years later, Yummy Mummy hit the scene but left stores in 1992. In 2009, General Mills stopped producing the initial three Monster Cereals year-round.

Since, the Franken Berry, Boo Berry and Count Chocula cereals have already been available only seasonally for Halloween to “inspire nostalgic joy and spread the spooky spirit,” in accordance with General Mills’ website.

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