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Girls Generation Remind Us Theyre K-Pop Icons With Forever1

The brand new full-lengthis the most recent exemplory case of K-pop groups defying industry odds by staying together.

Girls' Generation

Girls’ Generation “FOREVER 1”Courtesy Photo

Fifteen years to their careers, Girls Generation continue steadily to defy industry odds making use of their latest effort supplying a definitive statement.

Forever 1 may be the K-pop girl groups new album and single of exactly the same name that celebrates their 15th anniversary. After entering the scene in August 2007, Girls Generation became among K-pops most prominent acts (setting chart records with singles and albums while crowning lists like Forbes Korea Power Celebrity 40 for multiple years) and earliest crossover stars in the west (performing on late-night and morning Television shows before K-pop acts were regularly featured).

All superstars within their own right, members Taeyeon, Sunny, Hyoyeon, Tiffany Young, Yoona, Sooyoung, Yuri and Seohyun last released music together in 2017 for a 10th-anniversary album, Holiday Night, that hit No. 1 on the World Albums chart. Then, three of eight members left longtime agency SM Entertainment for separate management homes. Regardless of the complicated internal situation, one which can sideline even the largest of K-pop acts, the group has returned for a full-length album of songs led by way of a single that captures what always made the lady group so loved.

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Forever 1 delivers the high-energy turbo-pop that the lady group became well-known for with modern-day touches just like the surging synth lines. Harmony is a cornerstone of the GG sound, and theres a concerted concentrate on different vocal textures, with the members layering collectively across verses while coming together to sing on the chorus as eight.

The accompanying music video feels as though virtually no time has passed because the gang rock fashion-forward frocks and sailing-ready summer searches for group choreography in the slew of shimmering sets. The idea for Forever 1 feels age befitting a 15-year-old girl group while also being refreshing enough to contend with the slew of new-generation girl groups on the scene.

Released digitally before its physical release on Aug. 8, Forever 1boasts 10 new tracks offering songwriting work from Tiffany and Sooyoung, with Tiffany also acting as a producer on LP standout Villain.

Forever 1may be the latest exemplory case of how K-pop groups defy industry odds and stay together even though they depart the label that initially created them. IN-MAY, boy bandGOT7 released a fresh EP together in the end seven of its members left JYP Entertainment and dispersed across new agencies. Everything points to the growing health in this unprecedented stage in the K-pop industry, where label politics get brushed aside to keep legendary legacies and create comebacks for fans.

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