But I really like industrial design all together, and solving problems. The i program allowed the i3 to be whatever it would have to be for that context. We didnt need to integrate legacy or history, as well as processes. I needed to generate ideas which were a lot more about straight lines and horizontals and verticals.
He continues: Design is approximately purpose. In a mid-engined supercar the reason is usually to be exciting, but also for a megacity car it had been about progress, electrification, technology, and an individual experience. And for that you’ll require a different group of tools and solutions.
Although BMW invested a lot of money in this program, and contains since reduced its carbon fiber commitment, Kim insists that the i3s legacy is everywhere. Its significance stretches beyond the automobile itself.
The numbers and immediate commercial viability arent as important as what it did for the future vision of the brand, he says. Look at how it pushed car designin every areaand youll identify the true investment. Home design and interface was previously secondary, but BMW elevated it on the i3. The cabin of this car managed and balanced your time and anxiety levels. It calmed everything down, and used clever, authentic materials. This is really breakthrough stuff, and what the team learned can support the brand for generations.
We never grew sick and tired of the i3. Actually, its odd trajectory implies that its venturing out on a higher, arguably more revered now than at any point in its life. It has sold more than 250,000 unitsnot as much as its maker hoped, but fully enjoyed by everyone who did subscribe. And even though BMW does not have any plans to directly replace it, its influence is substantial. Components of the i3 come in every BMW project, and you will be in the 2025 Neue Klasse [the brands coming upgraded electric platform]. So that it did its job, Langer says. A follow-up would you need to be a follow-up. If weve answered a question, why should we answer it again? We have to start asking different questions.
Frank Weber, BMWs current head of development and chief technical officer, sums it up in this manner. The i3 is really a real hero,” he says. I dont need to tell you just how many people viewed BMW and said, What’s all of this electric? This can never happen. Then each year we were producing more i3s. Each year it was becoming a lot more attractive. And today, as we consider the last production year of the i3, the automobile wasneverold. This is a unique vehicle, and contains done a whole lot for BMW. Somehow it carried this message: The near future is changing.