The CEO of Hallmark rival Great American Family says he wants the network to function as go-to for audiences who want family-friendly programming with actors and actresses that are “role models.”
Bill Abbott, the president and CEO of Great American Media, made the comments as parent company Great American Media prepares to launch a free of charge director-to-consumer app on Sept. 26. referred to as Great American Community. It’ll include 15 all-new original short-form series featuring such talent as Danica McKellar and Trevor Donovan.
The business’s flagship channel, Great American Family, recentlyannounced a slate of new original movies.
Candace Cameron Bure signed with Great American Media earlier this season.
“We wish our talent to be role models and represent us well and overall reinforce actually the positive sides and which are life-affirming,” Abbott toldFamily Savvy. “There’s a lot of people that are role models who everybody knows must not be role models.”
Abbott previously served because the president and CEO of Hallmark Media and before that at THE HOUSEHOLD Channel. Abbott said he feels “called to serve the underserved audience that just doesn’t have the knowledge of having the ability to sit watching TV with family.”
For many years, he said, the culture has moved toward a “dark, violent, sexual presentation of edgy content” thus leaving families with “room to view TV together.”
Great American Channel, which launched this past year, has signed multiple actors and actresses who starred in Hallmark movies. Its “Great American Christmas” event, featuring new holiday movies, returns on Oct. 28.
The purpose of the fantastic American Community app would be to “make families more intentional concerning the essential things within their lives,” in accordance withMovieGuide.
“Unfortunately, social media marketing, while it could be a wonderful vehicle for a number of different things also offers now become put through the sewer this is the entertainment business,” Abbott told Family Savvi. “… [But] we’ve some unique assets that the majority of organizations which are much larger than we have been don’t. Also it starts really with an excellent category of talent that are very much focused on our mission, promoting us also to reinforcing what we are a symbol of.”
Photo courtesy: Getty Images/DragonImages
Video courtesy: Family Savvy
Michael Foust has covered the intersection of faith and news for 20 years. His stories have appeared in Baptist Press,Christianity Today, The Christian Post, theLeaf-Chronicle,the Toronto Star andthe Knoxville News-Sentinel.