Many social media marketing users want to criticize and complain, and last weeka lof of this negative attention was centered on “Crying CEO” Braden Wallakeof HyperSocial. Wallakemade headlines having an anguished post, along with a crying selfieafter his company had to lay off three employees.
The post went viral, plus a slew of angry comments the majority of which faultedWallake to make everything about himself and his raw emotions, instead of his newly jobless employees and the emotions they need to be feeling. “Completely narcissistic and tone deaf,” wrote one typical comment. “I don’t believe anyone minds him posting a crying selfie. I believe the problem is that he let go 3 individuals who will have zero income.”
Let’s be real concerning this. Other executives have posted during the past how sorry they felt about laying people off. That one only went viral due to that selfie. It seriously isn’t the type of thing people usually post to LinkedIn, that is usually used as a platform for folks to tout their very own expertise or professionalism. Real emotions certainly are a rarity, and I believe maybe they must not be.
Here’s more of what I believe iswrong with the majority of the criticisms which have been lobbed in Wallake’s direction.
1. They’re punishing him for hishonesty.
Expert warn that certain of the biggest dangers of social media marketing is that folks make themselves appear more lucrative, more appealing, and happier within their posts than they’re in true to life. They’re effectively air-brushing their lives and careers just as models and actors have their images touched up before they’re released online or in magazines. Once the rest folks compare our very own lives to these images, we find yourself feeling bad about ourselves.
Nowhere is this air-brushing more frequent than LinkedIn, that is the professional face we show the planet. It’s so filled with self-aggrandizing posts that the Twitter account @BestofLinkedIn was made merely to mock them. And even though some have questioned whether Wallake was sincerely upset about th layoffs, to many observers, including me, his sorrow seems pretty genuine. Folks, if we wish social media marketing to be less inauthentic and insincere, let’s please not lambaste people if they let their true feelings show.
2. The majority of the critics are showing their very own ignorance.
“You didn’t cut your personal salary. Would you did other things instead of crying and putting a post online?” askedRachelle Akuffo, anchor at Yahoo Finance in a video report concerning the post. Alarge, well-funded news organization like Yahoo should do better atresearch and fact-checking because in factWallake says he did cut their own salary to $0 because of HyperSocial’sfinancial troubles.
Many opined that rather than airing their own feelings concerning the layoffs, he must have posted concerning the wonderful employees he previously to release, letting people find out about their skills and the fantastic work they’d done in order to help them find new jobs. Wallake did that too, although he wisely waited to ask their permission before posting about them.
3. The post actually did the right.
Many, lots of people across social media marketing complained that Wallakedidn’t care enough concerning the people he release. But do the critics themselves value those people? If that’s the case, it might seem they’d be very happy to start to see the effect the post has already established.
Since it went viral, it made Wallake, for as soon as, probably the most high-profile executives in the us. He used that notoriety to accomplish what many critics called on him to accomplish. He created a post about Noah Smith, among the employees he’d let go, describing Smith in glowing terms as both an individual and a worker. He let readers know very well what skills Smith has, and what types of jobs he’s seeking.
It worked. Today, Wallake posted a graphic of Smith’s smartphone showing more information on LinkedIn messages, a lot of which may actually contain job offers. Wallakehimself alsogota large numbers of messages, most of them suggesting he should die. Still, he writes, seeing all of the messages to Smith “makes each and every nasty comment worthwhile.”
For Smith, who got let go and suddenly found himself in the spotlight, he’s consistently defendedWallakeand the crying CEOpost. And, he writes, “To those that would turn to hire me, I’m only thinking about doing work for people likeBraden Wallake.” Just how many bosses have you any idea whose employees would say exactly the same?