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HKTDC Food Expo and concurrent fairs open today



HONG KONG, Aug 11, 2022 – (ACN Newswire) – Organised by the Hong Kong Trade Development Council (HKTDC), the HKTDC Food Expo, HKTDC Home Delights Expo, HKTDC Beauty & Wellness Expo, and HKTDC Hong Kong International Tea Fair kicked off today at the Hong Kong Convention and Exhibition Centre (HKCEC). Furthermore, the International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM), organised by the Modernized Chinese Medicine International Association (MCMIA), alongside the HKTDC and eight scientific research institutions, runs concurrently on 11 and 12 August. Guest of honour Paul Chan, Financial Secretary of the Hong Kong Special Administrative Region (HKSAR), officiated as of this morning’s opening ceremony for the concurrent fairs, joined by Dr Peter K N Lam, Chairman of the HKTDC, and Margaret Fong, Executive Director of the HKTDC.


Financial Secretary of the HKSAR Paul Chan (front row, center) officiated at the opening ceremony, joined by Dr Peter K N Lam, HKTDC Chairman (2nd from R), Margaret Fong, HKTDC Executive Director (2nd from L), along with other distinguished guests.

Officiating guests at the opening ceremony of the ICMCM include (front row, from L): Professor Lin Zhi Xiu, Chairman, ICMCM 2022 Organising Committee; Margaret Fong, Executive Director of the HKTDC; Libby Lee, Under Secretary for Health of the HKSAR Government; Prof Vivian Taam Wong, Vice President, Modernized Chinese Medicine International Association; and Prof Feng Yi Bin, Chairman, ICMCM 2022 Organising Committee

THE MEALS Expo, having a wide variety of gourmet products and cuisines from all over the world, has once more attracted huge crowds.


Welcoming guests to the fairs, Dr Lam said: “Having a wide selection of quality products, these concurrent events highlight Hong Kong’s reputation as Asia’s gourmet paradise and lifestyle hub. The fairs also present a chance for over 1,000 local and global exhibitors to tap the tremendous buying power of Hong Kong consumers and buyers. Furthermore, I’d like to thank the HKSAR Government for supporting the exhibitors through the Convention & Exhibition Industry Subsidy and the SME Export Marketing Fund. In challenging times, this support is invaluable to greatly help exhibitors take advantage of our fairs to expand their buyer and customer base.”

Food Expo (11-15 August): A worldwide culinary journey

The 32nd edition of the meals Expo features the general public Hall, Gourmet Zone and Trade Zone to showcase the best possible international cuisines. THE GENERAL PUBLIC Hall, which stays open through the entire five-day fair, presents a worldwide selection of foods. Included in these are Food Expo debutant Musang King durian snowy mooncake (booth: 1D-A18), the KiKi Moon Custard Mooncake Collection, plus sauces and tea blends from the favorite Taiwanese restaurant KiKi Noodle Bar (KiKi Tea) (booth: 1A-A01), vegetarian crab cakes crafted with a proprietary mixture of plant-based proteins (booth: 1E-A28), and the city’s bestselling hormone-free partridge (booth: 1B-B02). Besides, the Premium Food Zone in the general public Hall features quality foods provided by a lot more than 20 renowned brands, including Maxim’s, Tai Pan, Nissin, Sau Tao, Tao Ti, WH Group, BGS and On Kee Dry Seafood.

Furthermore, three mainland Chinese pavilions participated through local representatives, like the Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs, the Guangxi Zhuang Autonomous Region, and Chongqing. Included in this, the Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs provides high-quality local products from Hebei, the Commerce Department of Guangxi Zhuang Autonomous Region will display the exquisite local traditional food, Yulin Niuba. The Chongqing Municipal Commission of Commerce will show local snacks and hot pot seasonings.

The highly anticipated Gourmet Zone is available to the general public for four consecutive days (11 to 14 August) and features six thematic zones, namely Asian Cuisine, Western Delicacy, Sweet Delight, Green Palate, Coffee Avenue and a thrilling recent addition, Beer Cheers. Each zone features speciality foods, like the Mazinger Z 50th anniversary limited-edition burgandy or merlot wine (booth: 3B-F19), Aomori Apple Jewellery Jelly from 76-year-old Japanese confectioner Nikaido Patisserie (booth: 3B-E07), Australian Jarrah honey straws (booth: 3C-B05), mead fermented from exquisite local longan honey using modern wine-making technology (booth: 3C-B06), and ready-to-eat Spanish sliced dried wagyu beef (booth: 3B-D05).

The Trade Zone, running for three days (11-13 August), features a lot more than 100 exhibitors and multiple group pavilions, including several exhibitors from different provinces of Mainland China, such as for example Zhejiang, Hubei and the Sichuan online pavilion. Featured products include green plum fruit wine from Zhejiang, Wuchang rice from Heilongjiang, Shennong honey from Hubei, and fresh Sichuan pepper oil. The three-day exhibition is available to both industry buyers and public ticket holders.

To celebrate the HKSAR’s 25th anniversary, 13 star chefs are invited to execute cooking demonstrations of 25 dishes. They include Executive Chef Ho Wai-sing of The Royal Garden Chinese Restaurant, Chinese Chef de Cuisine Ho Chun-hung of Hyatt Regency Hong Kong, Sha Tin, Founder of Hung’s Delicacies Lai Wai-hung, and Executive Chef Will Leung of 1111 and much more.

Other activity highlights at the meals Expo include:

– Culinary masterclasses on “Less Salt and Sugar” recipes to encourage the general public to build up healthy diet plan (12 August)

– Interesting tutorials and insights like the “Chinese Rice Wine + Japanese SAKE Contest” (11 August) and “About Single Malt Whisky” (13 August)

– Sharing on preparation for the planet Brewers Cup coffee brewing competition alongside coffee brewing tips (12 August)

– A number of seminars covering topics such as for example “Testing & Certification Services in the meals Industry” (11 August), “PRODUCT Essentials for COVID” (12 August), “Innovative Hard Coating for Food Appliances” (12 August), “EatSmart Restaurant Star+” (11-12 August), “Probiotics” (12 August), and “Blood Vessel Scavenger” (14 August)

– Hosted by media veteran Jacky Chan, Chef’s Dialogue features three renowned Hong Kong chefs to talk about their tips about cooking, eating and ingredient selection (13 August)

Home Delights Expo (11-15 August): Build the perfect smart home

THE HOUSE Delights Expo returns because of its eighth edition in 2022 and runs for five consecutive days. The Avenue of Delights features nearly 40 exhibitors and many lifestyle brands, including Towngas, ZWILLING JA Henckels, Rasonic, A-Fontane, Tiger, German Pool, and Zhang Xiao Quan. Furthermore, the expo presents a number of innovative products, including an air cleanser that uses NASA technology (booth: 3F-E20), an acetone breathalyser having an AI nutritionist included in the mobile app (booth: 3G-A16), an ultra-small window cleaning robot with autonomous navigation (booth: 3F-A12), and an EMS and heating soother with eight connectors that may massage two areas of the body simultaneously (booth: 3F-C18).

This season, the Hong Kong Furniture and Decoration Trade Association pavilion is showcasing home design solutions that integrate technology in a variety of living situations to generate the perfect home. The Creative Corner introduces several innovative products from a lot more than 50 local start-ups. They include handmade wooden frame glasses (booth: 3G-F05), a European birch grinder (booth: 3G-F02), and an iced tea candle with a look and aroma nearly the same as the favorite drink (booth: 3G-F09).

Beauty & Wellness Expo (11-15 August): Maintain wellness inside and out

The sixth Beauty & Wellness Expo features four major pavilions: Federation of Beauty Industry (H.K.), Hong Kong Hair & Beauty Merchants Association, International Beauty & Health General Union, and The Cosmetics & Perfumery Association of Hong Kong Ltd. Furthermore, new pavilions have already been formed by the Hong Kong China Federation of Bodybuilding & Fitness and the International Beauty Professionals Validation Association.

The expo includes a wide variety of products for all those searching for a healthy lifestyle. They include Disney Trendy Colour Gel, a soak-off gel nail polish by Korean professional brand DGEL (booth: 3E-B17), a natural juicy makeup remover made utilizing a unique formula (Booth: 3E-D02), a detoxification and dampness removal supplement kit using 13 patented ingredients (booth: 3E-E11), shoe insoles designed using biomechanical principles and sports mechanics (booth: 3D-C13), and a portable gym that delivers total body weight training (booth: 3D-C01). Furthermore, diet therapy, health insurance and beauty expert Yoko Tsang will share the brand new normal for skincare (14 August). On a single day, the Hong Kong China Federation of Bodybuilding & Fitness will host a preview of the 2022 Hong Kong Bodybuilding & Fitness Charity Championship – HKSAR 25 Anniversary Cup.

International Tea Fair (11-13 August): Appreciate the art of tea

The 13th Hong Kong International Tea Fair presents a number of exceptional products, such as for example innovative Yunnan Taetea that still retains a normal and classic style (booth: 3B-A02), special editions of Pu’er raw and ripe tea cakes stated in celebration of the 25th anniversary of the establishment of the HKSAR (booth: 3B-A08), and centennial Pu’er tea and tea of ancient tree made using century-old traditional fermentation techniques (booth: 3B-A11). There are many exciting activities at the fair like the “KamCha Workshop, Taste of Hong Kong – HK Style Milk Tea” (13 August), the Strength – Youth Tea Ceremony (13 August), and an insightful sharing session on nutrition and tea therapy (12 August).

This year’s Hong Kong International Tea Fair and the meals Expo’s Trade Zone are in a brand-new exhibition model called EXHIBITION+ which allows global buyers to conduct business through physical exhibitions and an online platform simultaneously, further expanding their market access. Exhibitors and buyers who cannot attend the fairs personally can actively browse AI-recommended leads, proactively seek out business partners, and send requests for video conference meetings around seven days before the fairs via Click2Match, the smart business-matching platform.

ICMCM (11-12 August): Expert insights into Chinese medicine and therapies

The Modernized Chinese Medicine International Association has joined hands with the HKTDC and eight scientific research institutions to provide the most recent International Conference of the Modernization of Chinese Medicine & Health Products (ICMCM) on 11 and 12 August. The conference delivers invaluable information and insights on Chinese medicine to industry participants. This year’s theme is “Innovative Drug Development and Clinical Research in Chinese Medicine” featuring 17 keynote speakers from america, Australia, Austria, Germany, Japan, Mainland China and Hong Kong. These experts will discuss research results and share successful cases of integrating Chinese and Western medicine. The conference runs in a hybrid format with physical and online sessions to facilitate the exchange of ideas among participants and speakers. Registered Chinese medicine practitioners in Hong Kong who join the conference can make an application for the CME credits.

Supporting consumption voucher payment and fabulous lucky draw

The next phase of the Consumption Voucher Scheme was disbursed right before the fairs. The HKTDC is encouraging participants to utilize electronic payment systems as of this year’s fairs, with 90% of the surveyed exhibitors accepting a minumum of one consumption voucher payment way for the capability of the public. Furthermore, together with livestreaming platform LOOPLIVE, the newly introduced livestreaming sessions feature key opinion leaders (KOLs) broadcasting live about exciting products and shopping privileges on the LOOPLIVE app through the fairs (11-15 August).

The “Buy-more-get-more Lucky Draw” is held daily through the exhibitions with fabulous prizes, including household products, skincare products, gourmet food, health products and fitness classes. Spending HK$200 or even more about the same receipt gives visitors one entry in to the lucky draw, with no more than five entries per receipt.

The HKTDC in addition has launched the “August Happy Buy” website, keeping the general public updated on the most recent shopping news and different flash sales at the fairs, including a HK$1 chicken pot, abalone noodle gift boxes and snowy durian mooncakes. Attendees may also download some 200 e-coupons beforehand to enjoy special deals at the exhibitions.

Safety arrangements for visitors

Safety is really a priority for the HKTDC and different measures have already been implemented to guard participants, including requiring everyone in the fairground to wear a mask; not allowing eating, drinking, and sample tasting in the fairground; establishing temperature-screening stations; providing hand sanitiser at multiple locations; and upgrading the cleaning and disinfection of exhibitors’ booths and the entire venue. All exhibition visitors must utilize the LeaveHomeSafe mobile app to scan the venue QR code and present their Vaccine Pass at the fair entrance.

No physical ticket sales is arranged at the fairground. All visitors pays making use of their Octopus card at the entrance toll booths to get entry. To space out the flow of visitors and encourage the general public to go to the exhibitions during non-peak hours, the HKTDC has introduced morning and night admission tickets at a particular price.

Websites:

– HKTDC Food Expo: https://www.hktdc.com/event/hkfoodexpo/en

– HKTDC Home Delights Expo: https://homedelights.hktdc.com/en

– HKTDC Beauty & Wellness Expo: https://hkbeautyexpo.hktdc.com/en

– HKTDC Hong Kong International Tea Fair: https://hkteafair.hktdc.com/en

– The International Conference of the Modernization of Chinese Medicine and Health Products (ICMCM): https://icmcm.hktdc.com/en

– Photo download: https://bit.ly/3zQihql

About HKTDC

The Hong Kong Trade Development Council (HKTDC) is really a statutory body established in 1966 to market, assist and develop Hong Kong’s trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to generate work at home opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. To find out more, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn

Media enquiries

Ogilvy PR:

Serena Chow, +852 9709 1318, serena.chow@ogilvy.com

Christy Lee +852 9090 1314, christy.lee@ogilvy.com

HKTDC’s Communications and Public Affairs Department:

Frankie Leung, +852 2584 4298, frankie.cy.leung@hktdc.org

Agnes Wat, +852 2584 4554, agnes.ky.wat@hktdc.org

Topic:News release summary

Source: HKTDC


Sectors:INDUSTRY EVENTS, Retail & eCommerce, Food & Beverage, Local Biz, Government

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From the Asia Corporate News Network

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