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How exactly to optimize the marketing KPIs moving the needle in e-commerce

In a global with tightening budgets, limited resources and an evergrowing do more with less attitude, tracking performance metrics and optimizing them tend to be more important than ever before. Marketers, business leaders along with other cost-center functions have to be in a position to show value and ROI on the spend within their programs, which explains why meaningful KPI measurement is crucial. To be able to navigate the ever-changing waters ahead, its essential that leaders are laser-focused on the right KPIs for his or her business goals and needsnot vanity metrics.

The Marketers Ultimate Guide to E-commerce Metrics not merely provides approaches for mapping out the KPIs that matter to your brand, but it addittionally provides practical tips and suggestions to optimize for all those goals. The actionable recommendations in this guide have already been built and tested in todays e-commerce climate, so that you can implement them immediately.

Some of the optimization insights youll find in this e-book include:

  • Methods to lift Average Order Value (AOV) by implementing product recommendation testing on product pages.
  • Approaches for boosting Customer Lifetime Value (CLTV) beyond the original loyalty rewards program (the e-book includes several dynamic examples).
  • Tactics for improving your Sales Conversion Rate (CVR) by developing a smoother ad-to-website experience and leaning into your CRO solutions machine learning technology.
  • Methods predicated on machine learning and artificial intelligence to effectively lift KPIs like shopping cart software abandonment rate.

Prepared to quit making moves from the same standard playbook, expecting different results? Start thinking beyond your box by downloading The Marketers Ultimate Guide to E-commerce Metrics today and have a look at fresh conversion strategies built for 2022 and beyond.


Intellimize enables companies to obtain additional out of these website by converting more of these traffic into results they value like more revenue, more customers, and much more results in sales. The Intellimize Continuous Conversion platform powers high converting websites through the use of advanced machine learning and marketers strategies to optimize website experiences for every unique visitor each time. Conversion-obsessed marketers at Okta, Sumo Logic, Gong, Tableau, Dermalogica, Drift, and much more use Intellimize to make sure no ad dollar is wasted. Theyre backed by leading investors including Cobalt Capital, Addition, Amplify Partners, Homebrew, and Precursor Ventures. Find out more on the Intellimize website or follow them on LinkedIn, Twitter or Facebook.

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