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Hyundai, Genesis and Kia Sweep Red Dot Awards: Brand & Communications Design 2022

– Honors include two Best of Best and six Winner awards

- Award-winning categories include Fair Stands, Brand Stores, Showrooms, Exhibition Design, INTERFACE and Corporate Design Guides

- Honors reflect Hyundai, Genesis and Kias efforts to show brand values through design and offer unique experiences for customers


Hyundai Motor, Genesis and Kia, Hyundai Motor Groups three automotive brands, won eight design awards, including two Best of the greatest and six Winner honors, at the Red Dot Award: Brand & Communication Design 2022, hosted by Germanys Design Zentrum Nordrhein-Westfalen.

Hyundai Motors CES 2022 Exhibition Booth, which shared the companys vision for robotics providing unlimited freedom of mobility in real life and metaverse, won the very best of the greatest award the best distinction the jury can provide out in the Fair Stands category.

At CES 2022, Hyundai Motor revealed its new idea of Metamobility, with the purpose of pioneering the usage of robotics in both real life and metaverse, you start with a robotics-based Mobility of Things (MoT) ecosystem, and allowed people to experience them at Hyundai Exhibition Booth. Hyundai also revealed its Plug & Drive (PnD) and Drive & Lift (DnL) modular platforms as all-in-one solutions because of its MoT ecosystem, and Boston Dynamics Spot quadruped robot, and Atlas TM bipedal humanoid robot.

Furthermore, Red Dot Award honored Hyundai Motor with successful award for Hyundai Motor Songpa Showrooms in the Brand Stores category. The hall offers a new space and customer experience predicated on Hyundais Concierge service. The repeated stainless mesh networks and the two 2,100 assembly clips outside and inside the building symbolize Hyundais strong commitment to the complete procedure for manufacturing and selling automobiles.

For Genesis luxury brand, Genesis Suji, Genesis Studio Anseong and Genesis House NY each received a Red Dot award for Retail Design, and a skill installation inspired by the GV60 electric vehicle won for Spatial Communication. Plus, Genesis Connected Car Integrated Cockpit (ccIC) won because of its INTERFACE. These wins reflect how Genesis expresses its brand identity visually in every its spaces and customer experiences.

Especially, Genesis Suji took home the very best of the greatest award in the Brand Stores category. Genesis Suji redefines the Korean auto customer experience. The four-story, 4,991-square-meter facility serves simultaneously being an auto showcase, service delivery platform and test-drive center. It’s the first space of its kind in Korea to mix a presentation space with something program.

Standing in stark contrast to its white colored mall environment, Genesis Studio Anseongs 663-square-meter showroom boldly frames the brands latest driving machines in a futuristic vision of design, sound and light that welcomes customers to see the highly advanced models firsthand.

Referred to as a complicated oasis in the center of the town, Genesis House NY can be an intriguing sanctuary. Theres plenty to explore, from art installations to today’s undertake traditional Korean dining, alongside the impressive sight of Genesis lineup. People may also be a part of a Korean tea ceremony while enjoying panoramic views of the Hudson River and the High Line park.

Genesis created a GV60 campaign with the idea that centered on the Crystal Sphere, among the models perhaps most obviously features. An accompanying art installation featured 400 x 400 x 80 modules manufactured from double-sided dichroic film that transformed the website with iridescent reflections, creating shifting spaces.

The abovementioned spatial design-related accolades were achieved through Genesis collaboration with Seoul-based architecture firm Suh Architects, having worked closely together to provide the brands philosophy in a cultural context. By realizing Genesis brand identity within the initial context of the town each space occupied, the brand could convey consistent messaging together with the individuality of every setting.

Furthermore, the Genesis ccIC (Connected Car Integrated Cockpit) connects the cluster, infotainment system and head-up-display right into a panoramic display, developing a high-tech look and outstanding usability. The worlds first integrated cockpit controller offers a new user experience to customers by organically circulating and linking the contents of every system in the infotainment system.

Lastly, Kia Corporation reaffirmed its competitive edge by earning successful award because of its Corporate Design Guides. Kia CI Guideline is really a design manual for consistently communicating the organization identity to global customers based on the companys new brand direction and strategy. This ingenious guideline describes the brands design elements, like the logo, slogan and typeface. Since its brand relaunching this past year, Kia has been fast paced toward the near future to become Sustainable Mobility Solutions Provider.



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