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In Exclusive Interview with the MMA Germany, Googles Tobias Kellner Shares Insights for Marketers on the Privacy Sandbox

Also discusses expansion of API testing schedule and feedback opportunities for MMA Germany members

MUNICH Google Germany Industry Relations Lead Tobias Kellner spoke recently with the MMA Germany within an exclusive video interview, where he offered insights on what Googles Privacy Sandbox initiative plans to greatly help digital marketers reach customers on multiple platforms, including mobile apps, minus the usage of third-party cookies.

MMA Germany logo

MMA Germany logo

Kellners interview will come in advance of DMEXCO, Europes leading digital marketing and technology event, where Matt Brittin, President of Google EMEA, and Hanne Tuomisto-Inch, Head of Privacy & Chrome Partnerships for Google EMEA, are scheduled to provide a keynote on the main topics rethinking the digital future to improve the ads-supported web. Underpinning Googles plans for future years of digital marketing may be the Privacy Sandbox, an initiative to collaborate with the digital ecosystem in developing privacy-first alternatives to third-party cookies along with other tracking methods.

In a conversation with MMA Germany Chief Content Officer Peggy Anne Salz, Kellner explained that the mission of the Privacy Sandbox would be to create new technologies that both protect peoples privacy online, and present companies and developers tools to create thriving digital businesses. The must evolve to make sure that digital advertising works to boost user privacy.

He also provided updates on the projects timeline and testing opportunities for advertisers, developers, along with other parties in the ecosystem. Google is expanding its testing windows for the Privacy Sandbox APIs prior to the phaseout of third-party cookies in Chrome, that is currently scheduled for the next 1 / 2 of 2024. Chrome expects to really have the Privacy Sandbox APIs to be launched and generally obtainable in Chrome by Q3 2023. Additionally, the Android APIs can be found in Developer Preview now and try to maintain Beta and designed for live traffic testing later this season, for ad tech, in accordance with Kellner.

Right away of the project, we’ve been developing these tools within an open way, and sought feedback at every step, to make sure that this solution works for everybody, Kellner said, emphasising that feedback from MMA members is paramount to the development of the Privacy Sandbox. Given MMAs large membership and its own expertise in mobile, I’d encourage members to participate through the countless public feedback channels that inform development of the proposals, or through the MMA itself. He also advised MMA members to consult with their ad tech providers about ways of plan the rollout of the Privacy Sandbox.

Being an industry we realize that individuals are worried about trust and privacy, commented Chris Babayode, Managing Director, MMA EMEA. The MMA welcomes initiatives that help us address this concern. Going for a ensure that you learn and agile method of these problems with major collaboration amongst all stakeholders will undoubtedly be how exactly we will succeed.

The entire video interview with Googles Tobias Kellner can be looked at here: https://youtu.be/QGMjRQQDB5w

Concerning the MMA Germany:

With 15 regional offices and membership of 800 companies globally, the Mobile Marketing Association (MMA) may be the only trade association that includes marketers, martech, and media companies to work collaboratively on the continuing future of marketing while driving growth today. Led by CMOs, the MMA really helps to enlighten and empower marketers in leading the imperative for changeenabling future breakthroughs while optimising current initiatives. The MMA believes that true marketing impact is rooted in challenging the status quo, and in aggressively adopting proven, peer-driven, and scientific guidelines.

The MMAs global headquarters can be found in NY with regional operations in Asia Pacific (APAC), Europe/Middle East/Africa (EMEA), and Latin America (LATAM). To learn more concerning the MMA Global, please visit its website. Chair of MMA Germany is Mark Wchter, and Interim Country Director is Elvin Altun. To find out more concerning the MMA Germany and its own members, visit its website and blog, and follow on Twitter.

Media Contact:

Peggy Anne Salz

Chief Content Officer

MMA Germany

peggy@mobilegroove.com

Mobile: +49 1722451028

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