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iPhone 15 lineup will reportedly strip key features from cheaper models

In the event that you didnt follow the leaks before Apples event, you almost certainly werent prepared for how different the iPhone 14 and iPhone 14 Pro ended up being. Years back, the iPhone 14 would have already been called the iPhone 13S. The iPhone 14 looks identical to the iPhone 13, and also uses exactly the same chip. Meanwhile, Apple introduced several major features, design changes, and upgrades on the iPhone 14 Pro and Pro Max.

In accordance with TF International Securities analyst Ming-Chi Kuo, that is just the start. Kuo believes that the feature gap between your standard iPhone models and the Pro models could be a lot more pronounced on the iPhone 15 next year.

iPhone 15 lineup feature gap will undoubtedly be even wider

In accordance with Kuo, we have to be prepared to see more differentiation between standard and Pro models later on. Apples goal is always to raise the allocation of Pro models it ships. This can, in turn, improve the average value of the iPhone lineup.

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Going for a step further, Apple may also start creating differentiation between your iPhone 15 Pro Max and the iPhone 15 Pro. It is the best practice with a precise product segmentation technique to generate more sales/profits in an adult market.

(Ming-Chi Kuo) (@mingchikuo) September 9, 2022

In a follow-up tweet, Kuo also noted that Apple can do more to differentiate the Pro and Pro Max aswell. It really is unclear the way the company plans to do this. Possibly the iPhone 15 Pro Max will undoubtedly be the only real model with the rumored periscope lens.

Presumably, iPhone 14 sales will guide Apples strategy. Kuo previously claimed that 85% of the orders Apple placed are for iPhone 14 Pro and iPhone 14 Pro Max models. Apple clearly expects the Pro models to significantly outperform the typical models this fall. In the end, the only method to see the brand new Dynamic Island is on an expert.

Kuo also explained why Apple segments its phones: Among explanations why Apple can perform the brand new product segmentation strategy is despite the fact that hardware innovation is becoming more difficult and the marketplace has matured, Android camp still poses no threat to Apple in the high-end market because of brand value & ecosystem disadvantages.


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