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Japan introduces program encouraging population to drink much more

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Japan introduces program encouraging population to drink more

The federal government of Japan’s Viva Sake! contest can be an effort to obtain additional members of its population to consume alcohol. Photo by Nisiguti/Wikimedia

Aug. 18 (UPI) — The federal government of Japan is launching a fresh contest in order to have more members of its population to consume alcohol.

The Sake Viva! campaign may be the brainchild of Japan’s National Tax Agency and asks those between 20 and 39 to submit proposals to greatly help encourage visitors to enjoy alcohol consumption.

Entrants may also be encouraged to explore ideas incorporating the metaverse.

Alcohol sales have dropped in Japan amid the COVID-19 pandemic and a shift in lifestyle on the list of country’s younger population. Many restaurants turn off through the quarantine and outdoor events were canceled.

Revenue generated through liquor taxes dropped sharply in Japan in 2020, by approximately $809.6 million.

Both size and speed of the decline were the biggest in 31 years, once the introduced a significant revision to its liquor tax law.

Japanese beer producer Kirin Brewery said per capita beer consumption stood at 55 bottles in 2020, a 9.1% drop from the prior year.

The tax agency uses the word “revitalize” when discussing this program targeted at helping the alcohol industry.

Entries are increasingly being accepted until Sept. 9.

Finalists will check out Tokyo in which a winner will undoubtedly be chosen.

“As working at home made strides to a certain degree through the COVID-19 crisis, lots of people may have arrived at question if they have to continue the habit of drinking with colleagues to deepen communication,” a National Tax Agency official told the Japan Times within an interview.

“If the ‘new normal’ takes root, that’ll be yet another headwind for tax revenue.”

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