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Jordan Brand Welcomes Howard University to the household


What things to Know

  • The 20-year partnership between Jordan Brand and Howard University is made on a legacy of excellence and a vision for Black futures.
  • The partnership aims to raise Howard Universitys athletic department, unlock new opportunities for recruitment and inspire a fresh generation to imagine excellence.
  • Together, Jordan Brand and Howard University try to amplify the influence of HBCUs on collegiate sport and continued effect on cultural globally.
  • As well as the partnership with Howard University, JORDAN and Jordan Brands $100M commitment to the Black Community helps advance the task of organizations fighting to generate systemic change.

Howard University, is among the most esteemed Historically Black Universites and colleges (HBCUs) with a significant legacy, rooted in dedication to excellence. Jordan Brand is proud to keep that legacy by way of a 20 year partnership which will create academic and athletic opportunities that elevate the very best of the Black Community.

Howard University and Jordan Brand share a legacy of excellence and deep commitment tothe Black Community.As a HBCU graduate, I am aware the educational impact an institution like Howard University has.We have been proud to partner with Howard University and start to see the growth in Black talent on the field and well beyond it, says Craig Williams, Jordan Brand President.

The partnership deepens Jordan Brands link with HBCU culture which includes influenced all areas of Black culture in THE UNITED STATES and honors the universitys heritage by driving cultural connections over the diaspora.

We’ve always been pleased with our legacy at Howard University, but we have been audacious enough to trust our future could possibly be brighter than our past. Partnering with Jordan Brand is another signal of our ambitions as a university to become a straight brighter beacon for Black Excellence. We have been thrilled to focus on that vision of greatness together, says Dr. Wayne A.I. Frederick, Howard University President.

Grounding a thrilling future for the Howard University athletic program, the initial Jumpman uniforms for the Howard University athlete program will undoubtedly be revealed on August 27.

This partnership amplifies the culture of champions we have been building at Howard, says Kery Davis, Athletic Director for Howard University. After winning multiple MEAC Championships this past year we have been poised to keep with Jordan Brand by our side.

Beyond excellence on both court and field, Jordan Brand also aims to unlock new opportunities in recruitment that simultaneously elevate athletic and academic experiences.

HBCUs have already been impacting culture because the beginning. Now we visit a new era coming, and a chance with Jordan Brand to introduce Howard University to the planet. Im excited to see our university collaborate with somebody like Jordan Brand that already means so much to the Black Community. Together, we’ve the power to create a difference and inspire another generation of students to accomplish exactly the same” says Jordyn Allen, Howard University Student Association President.

As well as the partnership with Howard University, JORDAN and Jordan Brands $100M commitment to the Black Community helps advance the task of organizations fighting to generate systemic change.



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