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Juice It Up! Maintains Impressive Brand Momentum and Franchise Growth in the initial 1 / 2 of 2022

Juice It Up! Maintains Impressive Brand Momentum and Franchise Growth in the First Half of 2022
Juice It Up! Continues Impressive Momentum During First 1 / 2 of 2022

Significant Expansion Activities Continue for Leading Smoothie, Superfruit Bowl & Raw Juice Chain

Juice It Up! Maintains Impressive Brand Momentum and Franchise Growth in the First Half of 2022Newport Beach, CA (RestaurantNews.com) Juice It Up!, among the nations leading handcrafted smoothie, superfruit bowl and raw juice chains, is proud to announce that 2022 is shaping around be another impressive year for the 27-year old brand, including reinvigorated franchise growth. Juice It Up! ended the initial 1 / 2 of 2022 with 84 locations in a variety of markets, having opened five new locations because the beginning of 2022. The brand remains focused on doubling its unit count to approximately 200 locations within the next four years and currently has a lot more than 30 new locations in the offing for development. Juice It Up! recently signed four new franchise agreements, including a multi-unit deal in Bakersfield, that makes up about a complete of six new stores in development.

Among a bunch of initiatives to cultivate our brand, franchise development is still a significant focus for Juice It Up! this season once we remain focused on bringing our popular smoothies, juices and superfruit bowls to new markets and new guests through the entire West, said Chris Britt and Ed St. Geme, the co-chairmen and principal owners of Juice It Up!. As 2022 begins its second act, the initial half of the entire year is a great success in the quest to expand our footprint, and were fortunate for the consummate effort and dedication of our many franchise partners who continue steadily to embrace home based business initiatives including our remodel program to update existing stores to a bright, sleek and refreshed store design.

Record-breaking sales this past year catapulted Juice It Up! into 2022, and the smoothie and juice chain has successfully maintained the momentum through the initial half of the entire year. Despite going head-to-head against last years tremendous sales performance, year-to-date total system sales (TSS) have increased 7% because the first 1 / 2 of 2022 ended, and digital sales improved 8% on the same prior-year period. A lot more, Juice It Up! experienced several weekly sales records in the initial half, and AUV is growing significantly increasing 50% since 2019.

Constantly delivering on the brand promise to supply guests having an unmatched product experience blending flavor with function, menu innovation also helped power Juice It Up! to a solid first-half performance. The brand proudly cut back its limited-edition, fan-favorite Aa Berry Smoothie and the Chocolate Dipped Aa Smoothie in Q2. Combined, both smoothie sales accounted for 17% of the Specialty smoothie category with the Aa Berry Smoothie ranking #4 overall. The complete Specialty smoothie category is continuing to grow 22% in the last year, indicating that new and exciting smoothies continue steadily to fuel customer demand.

Our many successes are byproducts of our efforts, and our efforts are underpinned by our motto to EXIST Juiced, which is a proactive approach for the valued guests, so we remain focused on providing them with delicious options that help fuel their active lifestyle, said Susan Taylor, Juice It Up! President and CEO. Research and ingenuity by our nutritionist-certified R&D team demonstrates the Specialty smoothie category is growing as increasingly more customers become attracted to our nutritious offerings, so when we shoot for an effective second 1 / 2 of the year, we shall continue steadily to leverage our talents in food science and menu innovation to provide smoothies, juices and bowls that interest our most discerning of guests.

As Juice It Up! continued to see a thrilling half year across development, sales and product categories, the brand racked up more industry recognition and acclaim because of its many efforts and achievements. Juice It Up! was named a Top-20 brand in Fast Casuals 2022 Top 100 Movers & Shakers, and was the highest-ranked smoothie, superfruit bowl and juice concept on the list. The smoothie and juice chain secured the #17 spot in the very best 100, climbing nine spots from last years ranking. President & CEO Susan Taylor also was named among the Top-25 fast casual executives.

The brands ownership and leadership team is actively pursuing development with new and existing

franchise partners in California, Arizona, Texas, New Mexico, Oregon, Nevada and through the entire Western U.S. With a successful franchise business design carefully sculpted in the last 27 years, record sales and brand momentum, Juice It Up! is seeking to partner with passionate single, multi-unit and multi-brand franchisees that are thinking about joining an extremely recognizable, successful and market-leading healthy fast casual concept. To find out more concerning the Juice It Up! brand and available franchise opportunities, visitwww.juiceitupfranchise.com.

About Juice It Up!

Juice It Up!, among the nations leading handcrafted smoothie, superfruit bowl and raw juice chains, was founded in 1995 using its Franchise Support Center now situated in Newport Beach, California. Juice It Up! designs every menu item centered on equal parts flavor and functionality to provide products that not merely taste great, but additionally support a wholesome and active lifestyle. With over 100 locations open or under development across California, New Mexico, Oregon, Texas and Arizona, the business is showcasing a fresh restaurant design, strong new digital mobile ordering technology, a heavier concentrate on functional products and ingredient transparency, and a menu refresh that reflects the brands active personality and motto to call home Life Juiced! To find out more about learning to be a Juice It Up! franchise partner, visitwww.juiceitupfranchise.com.

Juice It Up! SOCIAL MEDIA MARKETING Pages

Facebook: http://www.facebook.com/juiceitup/

Instagram: http://www.instagram.com/juiceitup/

Twitter: http://www.twitter.com/juiceituphq/

Media Contact:

Kristyna Otto

Powerhouse Communications

kristyna@powerhousecomm.com

949-261-2216

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