Unique multi-ordering concept selects seasoned marketing professional to execute growth plan and brand direction
Pasadena, CA (RestaurantNews.com) Kitchen United has announced former Papa Johns and Wendys marketing veteran Katie Wollrich as its new Chief Marketing Officer to lead the brands marketing vision and strategies while overseeing all marketing operations.
A skilled marketing professional, Wollrich is really a respected leader who is rolling out and executed industry-leading advertising programs that delivered both sales results and improvements in brand health attributes for a diverse set of clients. With Kitchen United, Wollrich will play a pivotal role in driving the companys strategic initiatives in its direct-to-consumer business, Kitchen United MIX, and also the various business-to-business ventures.
We have been excited to welcome Katie as our new CMO, Kitchen United CEO & Board Member Michael Montagano said. Once we progress right into a new phase of growth, it is important that we increase our leadership team someone with a successful history of success in sales and marketing that’s complemented by passion for the task and an capability to lead. With Katies impressive accomplishments across numerous enterprise and regional restaurants, we have been optimistic about our expansion plans not only for locations and restaurant partners, but also for our brand aswell.
A restaurant industry veteran, Wollrich gained vast experience dealing with multiple international brands such as for example McDonalds, Papa Johns and Wendys. Specifically, Katie led and launched Wendys integrated ad campaigns including its Deliciously Different brand refresh, its first NCAA sponsorship, and Pretzel Love Songs. With a fervent method of creating advertising that leverages the energy of digital media and consumer insights, Wollrich has produced a lot more than 250 TV commercials including four Super Bowl spots and earned multiple international awards, including five Cannes Lions and a Gold Effie.
Wollrich lately served as Chief Marketing Officer at Schulte Hospitality Group and Joellas Hot Chicken. She led the strategy and execution of eCommerce and marketing for the companys growing boutique & lifestyle hotel division. She also led the marketing team for Joellas, growing from six to 16 units, launching its first loyalty program, and landing the brand on Restaurant Business Onlines set of 2021 buzzworthy brands.
Im incredibly proud to become listed on Kitchen United and lead the business into a thrilling new era of development, Wollrich said. The opportunity to mix and match food in a single order is really a win for both customer and the kitchens. Im excited to create my advertising experience to the team and increase brand awareness and sales for all of us and our restaurant partners.
About Kitchen United
Founded in 2017, Kitchen United is really a leading provider of restaurant hub technology, streamlined logistics and turn-key commercial kitchen space that empowers foodservice operators to utilize the growing off-premises home based business and will be offering consumers a first-of-its-kind to-go experience. The business supplies a value-driven, low-risk method for emerging and established restaurant brands to enter multiple restaurants in new markets, grow revenue through off-premises dining and expand delivery areas. Kitchen United MIX currently operates 14 to-go food halls in LA, Pasadena, San Jose, and Santa Monica, CA, Austin, Dallas, and Houston, TX, Scottsdale, AZ, NY, NY and Chicago, IL, with an increase of locations opening over the nation. For more information, please visit kitchenunited.com.