Atlanta, GA (RestaurantNews.com) Krystal, the initial home of the slider in the South, recently announced that Casey Terrell has been named Chief Marketing Officer, effective immediately. Terrell is really a seasoned marketing professional with demonstrated experience in transforming B2C and B2B revenue alongside visibility and operations for globally recognized brands across multiple sectors including retail, hospitality, restaurants, tech, and much more. He will are accountable to Krystal President Thomas Stager.
We have been thrilled to create Casey to our executive team. His extensive marketing experience, concentrate on innovation, and capability to cultivate cross-functional collaborations will undoubtedly be vital once we continue our aggressive growth plans, said Thomas Stager, President for Krystal Restaurants LLC. Our company is continuing to evolve; we have been actively adding new franchisees and opening new stores in new and existing markets. Its critical that people have a good leadership team that may steer us right into a future that best serves our customers, franchise partners, and overall enterprise.
Ahead of joining Krystal, Terrell was the top of Digital Transformation for Focus Brands. In this role, he oversaw transformation and change management for several seven brands: Carvel, Cinnabon, Schlotzskys, Moes Southwest Grill, Auntie Annes, McAlisters Deli and Jamba. He was in charge of collaboration and innovation company-wide across business processes, digital, technology, and organizational transformation. Ahead of serving as Head of Digital Transformation, Terrell led marketing for Schlotzskys. Focus Brands has a lot more than 6,500 locations worldwide.
Terrells food and beverage marketing experience also contains Head of Global Retail Marketing & Digital Transformation for Anheuser-Busch, Vice President/Head of Global Brand, U.S. Marketing & Digital Transformation for Le Pain Quotidien, International Brand Manager (2014-2015) and Manager, Integrated Marketing (2013-2014) for Outback Steakhouse, and Brand Manager for Burger King.
Before launching into his marketing career, Terrell served as a U.S Army officer. He managed a far more than 90-person troop and oversaw deployment training for a lot more than 1,000 soldiers.
Casey Terrell is working towards a Master of Science, Strategic Communications from Columbia University, and holds a Master of Business Administration, Marketing & Finance from Florida State University, and a Bachelor of Science with a double major in Systems Engineering and Art History, Philosophy & Literature from america Military Academy at West Point. Terrell is really a person in the Innovation. He’s got served as a guest speaker for various professional conferences, where he shares his insights on innovation and best business practices.
About Krystal Restaurants LLC
Headquartered in Atlanta, GA, Krystal Restaurants LLC may be the original quick-service restaurant chain in the South. Krystal hamburgers have already been served fresh and hot off the grill on the iconic square bun since 1932. The business proudly sticks to the classics, but is rapidly innovating its menu and growing its franchisee community.
Krystal is continuing to grow to stay 10 states with nearly 300 restaurants and continues to provide a one-of-a-kind taste experience through their craveable menu items. The companys Atlanta-based Restaurant Support Center serves a team greater than 3,500 employees. In 2019, the business was selected to USA Todays Top-10 Best Regional JUNK FOOD List. Recently Krystal in addition has been named probably the most Craveable Burgers was just named a Breakout Make of 2022.
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