Latto has released the state music video because of its Givin and called on boss bihes across generations to serve. Directed by Chandler Lass, the Georgia-bred rapper claims stand-out cameos from musicians, journalists, influencers, and much more.
Flo Milli, Chle and Halle Bailey, Angie Martinez, Ella Mai, Tabitha Brown, Nadeska, Reginae Carter, Skai Jackson, Slick Woods, Angela Simmons, Tiffany NY Pollard, and Tokyo Stylez all make an appearance in the Its Givin video.
As well as the aforementioned famous faces, the empowering visual includes a diverse band of women from all walks of life. Latto also channels her very own Big Energy to offer Sean Bankheads choreography. Zerina Akers styled the sleek Mugler and Jean Paul Gaultier looks featured in the visual.
It really is safe to call 2022 Lattos biggest year of her career up to now. The 23-year-old rapper has demonstrated growth in artistry and platform that fans have already been in a position to watch in real-time. This season she’s been nominated for a small number of awards across Billboard, BET, and MTV, taking home the coveted Best New Artist trophy at the BET ceremony.
With Big Energy Latto has experienced her highest-charting song yet and also nabbed Mariah Carey for the remix. In March, she released her latest album 777, which features the aforementioned chart-topper and also Its Givin.
The album debuted at no. 15 on the Billboard 200, No. 6 at the top Rap Albums chart, and contains guest appearances from Lil Wayne, Lil Durk, Childish Gambino, Kodak Black, Nardo Wick, and 21 Savage.
Watch the music video because of its Givin above to check out Lattos album 777 below.