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Lil Nas X Named YSLs New BeautAmbassador

Lil Nas X and YSL Beaut have joined forces making the young multi-hyphenate the brands UNITED STATES ambassador. In accordance with an official news release, the partnership will undoubtedly be devoted to fearless, boundary-pushing artistry to remold beauty since it is understood today.

Because the new YSL Beaut U.S. Ambassador, Nas X can look across digital platforms supporting the YSL Beaut Makeups latest innovations and the brands bestselling cologne, Y.

The entertainer spoke about his latest campaign and YSLs willingness to welcome his unapologetic self.

Its been lots of fun focusing on this campaign with YSL Beaut theyre this iconic brand, and Im pleased to become a part of something so unique and groundbreaking in the wonder world, said Lil Nas X. Raise your voice to YSL for embracing me and my campness and for inspiring change for another generation of beauty.

Laetitia Raoust, YSL Beaut U.S. General Manager, expressed the brands need to partner with the Grammy-Award winner and their intentions.

Lil Nas X embodies YSL Beauts vision for future years of the wonder industry: boundary-breaking, unique, unapologetic, bold, Laetitia Raoust said. The synergies between your brand and Lil Nas Xs unwavering passion for individuality will be the inspiration behind this partnership with the expectation it empowers another generation of beauty.

Nas Xs new YSL campaign will undoubtedly be built on the building blocks of YSL Beauts newest makeup, Rogue Pur Couture: The Bold, that is currently available for $38 at select retailers. The campaign also features an unreleased song titled My Little Baby.

Because the YSL Beaut Ambassador, Lil Nas X joins the reigns of YSL brand champions who celebrate individuality and modernity, in famous brands Troye Sivan, Barbie Ferreira, and Indya Moore.

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